2014 Mazda3 hits 4-million units production mark

The all-new Mazda3, scheduled for a domestic debut in mid-March, has accumulated four million units on 22 January as announced by MMC (Mazda Motor Corporation).

The 4-million landmark figure was achieved in just ten years and seven months after production of the first-generation Mazda3 commenced in June 2003. No other Mazda variant has reached this milestone as quickly. The Mazda3 is one of the core variants in the Mazda line-up, having been sold in over 120 countries and regions, and accounting for approximately 30 percent of the company’s annual sales volume.

Mazda branches production to Mexico to cater to the North and Central America markets

Mazda manufactures the Mazda3 in its Hofu Plant (Japan), the Changan Mazda Automobile plant (China), Auto Alliance (Thailand), and Mazda de Mexico Vehicle Operation (Mexico). The Mexican production plant named Mazda de Mexico Vehicle Operation (MMVO) in Salamanca (Guanajuato) has only started operations in January. Over 150 engineers were transferred from Hiroshima and Hofu to the MMWO plant to ensure production levels are standardized and quality maintained. MMC reiterated that the start of mass production at MMVO meant the marque had managed to put in place a system capable of offering vehicles of the same high quality as those made in Japan and even to a global scale. In Mexico alone, Mazda has sold more than 180,000 vehicles since 2005; and last year, some 33,000 units were delivered.

The Mazda3, through its first two generations, has always ensured driving excitement or that fun-to-drive factor. Its emotional design, responsive handling and top notch built quality further put the Mazda3 on the top echelon of the most desirable C-segment cars. Now, into its 3rd generation, the Mazda3 is instilled both the SKYACTIV Technology and ‘KODO: Soul of Motion’ design for an even more uplifting experience on virtually all aspects of the car.

New Mazda3 has started distribution in the U.S.A., Europe, Japan, Australia and the world to follow

Sales of the new Mazda3 had already commenced in North America in the fourth quarter of last year, with Europe, Japan, Australia and important international markets soon to follow. A hybrid version has been added to the variant’s line-up in Japan in order to meet customers’ diversifying needs with both outstanding environmental and safety performance and driving pleasure.

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