2015 Hyundai Tucson Hyundai-Sime Darby Motors (HSDM) today unveiled the all-new Tucson; the SUV that’s expected to excite the market with its impressive motifs and sleek lines. The Hyundai Tucson blends sportiness and refinement in one beautiful-to-look-at mid-sized SUV.

Since the launch of the first generation model, the Tucson has made an impression with a strong reputation worldwide. The third generation Tucson will carry on the legacy of its predecessors but with a huge leap forward to deliver even greater customer satisfaction to meet the ever-growing customer expectations.

The third generation Tucson was developed from the ground up as an urban SUV, a fundamental shift while striving to maintain Tucson’s strong reputation and high quality. Emphasis was placed on ensuring affordability and drivability for compact SUV drivers. Hyundai Motor’s new design philosophy of Fluidic Sculpture 2.0 was employed as the guideline for both the interior and exterior design of this Tucson, giving it a distinctive Hyundai Motor family look.

Managing Director of HSDM Lau Yit Mun reiterated that the new Tucson is expected to boost HSDM’s overall sales in the country thanks to it sporty, bold design, upgraded features and encouraging domestic demand for SUVs. “Hyundai’s innovative design has never failed to impress car enthusiasts. The launch of the all-new Tucson demonstrates Hyundai’s design and technological capabilities in producing yet another game-changing product.”

This locally assembled C-SUV Tucson is currently only available in a 2WD Nu 2.0 MPI engine with two variants to select from – the Elegance and the Executive. The Elegance retails at an introductory price of RM125,311.51 while the Executive variant retails at an introductory price of RM138,925.68. Price indicated is inclusive of GST but excludes registration fee, road tax, insurance and hire purchase ownership claim fees (only applicable in Peninsular Malaysia).

According to HSDM, pricing for both the variants will increase by RM3,000 starting January 2016. To top it off, HSDM is also offering 50,000km free service with a validity of 3 years with every purchase of the new Tucson, which is equivalent to 6 times of free service.

SUV enthusiasts can expect more Tucson variants next year as HSDM is currently studying the market to offer more options to suit various customers’ needs.

In line with Hyundai’s “Modern premium” brand direction, HSDM is providing new values and experiences to customers through ways that are unique to the brand, going beyond customers’ expectations with reasonable pricing, among others.

Customers can choose from seven appealing exterior colors which include Pure White, Platinum Silver, Pepper Grey, Sepia Topaz, Ara Blue, Ruby Wine and Phantom Black, and three leather packages namely Black, Red and White. These interior options are normally offered by luxury carmakers but HSDM is making them available for its customers as well.

As with all Hyundai models, the new Tucson also features a state-of-the-art safety system that offers optimal driving stability. These include the Vehicle Stability Management (VSM) system, Hillstart Assist Control (HAC), Downhill Brake Control (DBC) and the Electric Parking Brake (EPB) with an Automatic Vehicle Hold feature. The Elegance variant is fitted with two airbags while the Executive variant has six airbags.

HSDM offers a 5-year or 300,000km (whichever comes first) warranty on all its new passenger vehicles. A 24-hour road assist service is also now available to new and existing Hyundai vehicles. For more information or to place bookings, interested parties can head to the nearest sales outlet or call Hyundai’s Customer Careline at 1-300-13-2000.

Apart from the launch of the new Hyundai Tucson, the Asia & Pacific Regional Headquarters of Hyundai Motor Company (HMC) is also in the country to officiate the opening of its new Hyundai Training Academy (HTA) in Mutiara Damansara, with the aim of ensuring customers receive the highest service standards.

The HTA is an integral part of education and training program that is equipped for both sales consultants and service advisors by encompassing a variety of training modules such as sales, service, warranty and parts operations. Here technicians too are assessed and encouraged to enhance their skills through the provided recognition programs and to hone their skills as a specialist.

The HTA will also be dedicated in providing enhanced training for all Asia Pacific Hyundai Distributors trainers in 33 countries in the region. With the new training academy up and running, customers can expect greater satisfaction in Hyundai’s service quality as all these measures are taken to ensure that a modern premium service is delivered to all Hyundai customers.

Measuring 17,965 sq ft, the facility is optimally designed to simulate in-dealer situations through its practical training environment and also includes online training equipment such as remote vehicle diagnosis tool and video conference system for remote training. Four experienced local training professionals certified by Hyundai Motor Company Headquarters will manage training operations at this new training academy on a regular basis.

The Asia Pacific Hyundai Training Academy is Hyundai Motor’s second training academy that is fully equipped with Hyundai’s newest dealership space identity standards, following the first establishment in Dubai. The Asia Pacific Hyundai Training Academy provides trainees with an environment to experience Hyundai’s Modern Premium brand values.

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Text and images: Philip Chong