Whilst any new RX must inherit from its predecessors all the core DNA which defines a Lexus premium SUV, the exterior and interior design of the fourth generation model was developed to represent an even larger evolutionary leap than that which separates the second and third generations…
The forth-generation RX’s design is reflected in its overall proportions, three-dimensional forms, with the surface shaping every other aspect of the new look. A new version of the company’s signature spindle grille, strongly flared fenders, wrap-around tail lights and a floating roofline give the Lexus RX SUV a new found sense of strength and ‘Mature Sensuality’ when viewed from any angle.
Lexus has focused on ‘Seductive Innovation’ as the interior design development keyword. The entire cabin space has an enhanced horizontal axis which is the basis of Lexus interiors. Combining this with the vertical driver-oriented space that starts from the Head-Up Display creates an interior space with a unique new construction. This vertically-oriented structure is expressed with simple, broad flowing surfaces which create a unique feel and quality that is quite distinct from competitor premium SUVs.
The result is a highly-innovative design approach is an elegant interior which combines all the spaciousness and luxury expected of a Lexus premium SUV with a snug, highly-focused driver’s environment.
‘Seductive Innovation’ is most clearly expressed through the evolution of the Lexus HMI (Human Machine Interface) displays, most notably the large HUD (Head-Up Display). The longitudinal design motif of the new interior focuses on the new HUD, which is visually connected to the centre console via the meter hood, expressing movement from an upper Display Zone to a lower Operation Zone whilst realising a space created to minimise driver distraction.
Both the texture and colour of materials play a key role in enhancing the interior space configuration of the new RX, and the colour designers had an important role from the first stages of planning. Only by taking into consideration the subtle changes inherent in the properties of different materials, colours and surface treatments whist shaping the new interior could the completed cabin fully reflect the ‘Mature Sensuality’ which hallmarks the new Lexus RX as a uniquely progressive evolution in the premium SUV segment.