Honda is premiering the all-new CR-V commercial at the Super Bowl LI. The 2017 Honda CR-V is taking a star turn alongside a collection of some of the world’s biggest stars from film, television, music, sports and even comic books. Scheduled to run in the first break during the second quarter of the big game on Sunday, 5 February, the ‘Yearbooks’ ad takes viewers back in time through a look at the high-school dreams of famous celebrities before they were household names, and the spirit that drove them to chase those dreams.
As the CR-V turns 20, Honda wants to remind viewers of “The Power of Dreams,” and how it has inspired the vehicle’s evolution into the best-selling SUV in the U.S.A. Watch video here:
Honda has called on celebrities Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin “Magic” Johnson, Jimmy Kimmel, Stan Lee and Robert Redford to introduce the new 2017 CR-V, 20 years after the popular SUV was first introduced during Super Bowl XXXI. Each celebrity provides insight into their journeys toward success, reflected through their high-school yearbook photos. Just as the CR-V was once the new kid on the block before becoming America’s best-selling SUV, all of the stars featured in “Yearbooks” began with a dream and the determination to achieve it.
The 2017 CR-V went on sale on 21 December in the States and boasts bold new styling, a more premium interior, an turbocharged engine (the model’s first) and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda Sensing suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.
The new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years1, with nearly 4 million CR-Vs purchased since the debut of the first-generation CR-V in 1997. CR-V had its best sales year of all-time in 2016, marking seven straight years of U.S. sales growth for CR-V and the model’s fifth year in a row of being the outright best-selling SUV in the States.
Honda in the Big Game (Superbowl)
The new spot signals Honda’s return to the big game following last year’s highly successful “A New Truck to Love” ad that introduced the new Ridgeline pickup through Queen’s iconic “Somebody to Love,” generating more than 100,000 handraisers for Honda’s innovative new truck.
2017 marks the third appearance for CR-V during a Super Bowl. The first-generation CR-V appeared in Super Bowl XXXI in 1997, with the previous generation CR-V showcased in a 2012 commercial paying homage to a well-known coming-of-age characterin “Matthew’s Day Off.” The spot was a big hit four years ago and became one of the most talked-about Super Bowl ads even before it aired during the game.
Edited: Honda U.S.A.