The 400,000th DS 3 hatchback was delivered a few days ago to its owner, Marine Laurent, by Julien Faux, Director of DS World Paris.
Built at the PSA Poissy site and guaranteed “Made in France”, this DS3 Performance Black Spécial was an immediate choice for its customer, who was looking for “a car with real personality and style, able to adapt to my day-to-day requirements. I knew this since I already drive a DS3 I see this car as a sound investment and I decided to treat myself with this sporty version.”
DS 3 is the brand’s best seller. Since its launch, it has demonstrated an ability to appeal to both women (55% of customers) and men. Its looks and design lines are the main reason for purchase. Owners frequently describe it as elegant or as a sporty car that is fun to drive. High-quality features and comfort are characteristics most frequently emphasized by customers.
DS 3 was the first DS to arrive on the market. It overturned established codes with the general public as well as shaking up the manufacturing process. DS3 was launched with a wide range of personalized options, in bi-tone versions (different body and roof colors) or in customized versions combining colors and roof decals.
An industrial challenge addressed from the start by placing personalization at the heart of the manufacturing process. The challenge has clearly been met, since the 400,000th DS 3 hatchback guaranteed “Made in France” left the production lines at the Poissy site a few weeks ago! A total of 400,000 DS3 hatchbacks have therefore been built at this site in France, of which 85% bi-tone, with an array of special editions (more than 20 since launch). With the 12 roof decals available since launch, the dedicated personalization workshop is always busy. It takes two operators around 20 minutes on average to position a roof decal manually.
This 400,000th DS 3 hatchback, bought by Laurent, is a Performance Black Spécial edition. She opted for the most dynamic version of DS3, a model with 208 horsepower and highly distinctive looks, with matt black bodywork, touches of carbon on the side mouldings, side trim features, a gloss Gold roof. Inside, a sophisticated sporty ambience (dashboard and gearlever base painted in gloss Gold, bucket seats, etc.
Customer surveys conducted by the brand in Europe* show that DS3 appeals to both women (55% of customers) and men and 43% live in two-car households. For 73% of customers, DS3 has a “sporty” image, 62% say that it is “fun to drive” and 54% describe it as “elegant”. The main reason for purchasing a DS3 is clearly its style, in 61% of cases. In terms of driving experience, the customers emphasize very often the main features such as comfort, richness of the equipment and the quality.
The DS3 was previously available in Malaysia, distributed by Naza Euro Motor, Having its debut in February 2014, the DS3 became almost an instant hit as the third DS model available in the country after the DS4 and DS5. Due to its limited quantity allocated, the DS3 which retailed at RM117,888 on-the-road, is currently not available on Naza Euro Motor’s vehicles listing.