alfa-romeo-gloria-concept-shows-geneva-motor-show-major-highlight Alfa Romeo and the European Design Institute will showcase the Gloria Concept at the Geneva Motor show from 5 – 17 March. The other Alfa Romeo highlight at the Geneva show is none other than the new 4C Concept Supercar.

Alfa Romeo Gloria Concept: Conceptualized by Alfa Romeo Style & IED

Conceptualized by the Alfa Romeo Style department and students from the Masters program of the European Design Inst. of Turin (IED) and Fiat-Chrysler EMEA Design center, the Gloria is a prototype sports saloon that’ll eventually enter the U.S. and Asian markets in the not-too-distant future.

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The Gloria measures 4700 mm long, 1920 mm wide, 1320 mm high and with a wheelbase of 2900 mm, The Sports saloon incorporates decisive lines that run down the side to the rear end. At the front, the bonnet powerfully evokes the Alfa Romeo shield through the lines of the car, which highlight the three-dimensional aspects of its form. Inside, leather strips at the front recall the memorable leather straps for the luggage compartments of the brand’s historic cars. In time to come, Alfa Romeo plans to include either a V6 or V8 biturbo engine nearer to its concept to production timeline.
‘Gloria’ springs from the work of twenty students on the Master program from both Italy and other countries and cultures. The concept is the result of a process that simulated a real work situation: from the brief of the Alfa Romeo Style center and the style research up to the twenty design proposals developed in 1:4-scale clay models. From all the models, the one that corresponded most closely to the initial brief provided by Alfa Romeo was chosen. The entire class of students, divided into groups but highly involved and motivated, then worked on the final project in full scale.

Having reached its tenth attendance at Geneva, for 2013 the IED offers the possibility of experiencing at the stand the integration of the full-scale model with Augmented Reality. The concept will be reproduced on the iPad in a virtual environment, where it will be possible to interact with it, choosing between five models of rims and five body colors to try out, replacing the real ones. The five rims are the result of a teaching project developed in collaboration with OZ Racing who, as sponsor of the Gloria’s 20″ rims, asked the Master students to design a series of proposals. Five of these were selected for the virtual interactivity. The five rims will also feature in a kind of talent contest that IED and OZ Racing will launch at the stand via the app and on the web to decide the winning project, with the most interesting design.

Edited: FIAT/Alfa Romeo