Most recently at the F1 Spanish Grand Prix, the helmets of Fernando Alonso and Kimi Raikkonen took up Alfa Romeo logos as part of the Italian marque’s sponsorship deal with the Scuderia drivers. Alonso and Räikkönen would continue to utilize the Alfa Romeo-marked helmets for the rest of the season.

2012 MotoGP Champion Jorge Lorenzo was on hand to present Alonso and Raikkonen with their Alfa Romeo helmets in the Ferrari pits prior to the start of the Spanish Grand Prix. Lorenzo, the official spokesperson for Alfa Romeo and Yamaha Factory Racing rider, currently lies fifth in the riders’ standings. He finished fourth at the previous round ran at the Jerez de la Frontera.  Due to a slow start to the season, Lorenzo is 65 points short of table topping and chief rival Marc Marquez’s 100 points.

At the Catalan circuit, the three champions Lorenzo, Alonso and Raikkonen exchanged their racing helmets as a token of shared values such as sports and the desire to excel. The same values are inherent in Alfa Romeo’s DNA, and for this year Alfa Romeo has chosen Lorenzo as the international face of the brand. In the race, Alonso pipped his team mate to sixth place with two laps left to run.

Alfa Romeo picked Lorenzo as the face of the brand because the youngster is the only Spanish rider to have won two titles in the premier class of motorcycle racing. In the saddle of his Yamaha YZR-M1, the several times champion Lorenzo is tackling the MotoGP season with the same symbol featured prominently on his racing suit and helmet, sealing an important agreement between one of the most well-known and appreciated racers at an international level and the Alfa Romeo brand, which superbly expresses Italian style and motoring experience together with a unique, winning spirit made of challenges and competition.

Edited: Alfa Romeo