2013 Mazda Route3 Hiroshima-Frankfurt Challenger Tour Mazda3 on route in Deutschland Currently undergoing the 15,000km Mazda Route3 Hiroshima-Frankfurt Challenger Tour, the all-new Mazda3 is on schedule to arrive at the IAA Frankfurt Motor Show in September for its global premiere.

2013 Mazda Route3 Hiroshima-Frankfurt Challenger Tour Mazda3 on route

The new Mazda3 route which embarked from Japan in early August takes media representatives and Mazda personnel through European countries like; Austria, Belgium – Netherlands, Croatia, Czech Republic, Denmark, Deutschland, France, Hungary, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Russia, Spain, Slovenia, Slovakia, Switzerland, Sweden, Turkey and the United Kingdom. The duration of the new Mazda3 route tour is approximately a month and a half until the convoy’s imminent arrival for September’s Frankfurt Motor show.

All-new Mazda3: KODO and SKYACTIV Technology

The new Mazda3 is the third variant to engage Mazda’s new generation design sentiment – the KODO: Soul of Motion. Adapted for the Mazda3’s sporty compact physique, the exterior unites a bold, powerful stance expressing pent-up energy with superior build quality. Hatchback or sedan, the shapes save fuel too, with some of the best aerodynamics in the segment.

Inside the cabin, Mazda’s brand new interior offers safe, ergonomic comfort. Larger than the outgoing model in most respects, the new Mazda3 also gets an optimized human-machine interface (HMI). Highlights include the Active Driving Display, Mazda’s new head-up display, another rarity in this class, and the redesigned rotary commander enabling efficient blind operation of infotainment functions.

What’s more, for the latest generation Mazda3, Mazda has incorporated a new connectivity concept that enables online connection; one of the first in Europe’s C segment. Building on existing email, text and navigation features, the system safely brings an array of free mobile online content into the vehicle, including social medias’ audio feeds as well as Aha, with tens of thousands of cloud-based stations, from radio to audio books and more.

Primed on the SKYACTIV Technology, the available engine petrol and diesel ranges offer up to 165 PS and 150 PS respectively. All engines are mated to a six-speed automatic or manual transmission. The compact’s fuel efficiency and emissions ratings would be revealed soon enough…

All-new Mazda3 on route in the UK

Mazda3 Route Challenger Tour to arrive at Frankfurt Motor show

Mazda3 on route in Russia

The new Mazda3 tour entourage will arrive at the Frankfurt Motor show arena on 10 September. Thereafter, the entourage will be on hand at an outdoor area of the exhibition grounds in connection with various activities. Mazda’s stand at the IAA Frankfurt motor show is located at hall 9, stand B12.