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Mazda Motor Corporation has announced the start of production of the all-new Mazda3 at its AutoAlliance (AAT) manufacturing plant in Thailand. The new Mazda3 produced at the AAT plant is slated to go on sale on 18 March in Thailand, followed by selected regional markets. (click to enlarge)

Mazda Representative Director Masamichi Kogai and Officers, AAT bigwigs and some 300 personnel took part in a relevant commemorative ceremony to highlight the start of production of the all-important and best-selling Mazda variant. “AAT is one Mazda’s most important production facilities in terms of the future growth of our business. Thailand is the center of our business in the ASEAN region and the start of production of the SKYACTIV-equipped all-new Mazda3 indicates that our business has begun a new stage in this country,” Kogai reiterated. “We want Mazda cars to enrich people’s lives. We want our customers to feel connected to Mazda by a special bond, and to become an irreplaceable presence in their life. Moving forward, together with our business partners, dealers, and suppliers, we will continue to grow our business while making a contribution to the Thai automotive industry at the same time.”

AAT began producing the Mazda3 in January 2011 and has produced 12,661 units to date. Globally, in addition to AAT, the new Mazda3 is produced at Mazda’s Hofu Plant in Japan, and MMVO in Mexico. Production of the first generation Mazda3 began in June 2003 and total production reached 4 million units in January this year, making it the fastest Mazda variant to reach the landmark figure.

Domestically, Bermaz has scheduled 19 March as the launch date for the new Mazda3 at the familiar venue, One Utama Shopping mall in Petaling Jaya. The new Mazda3 is available in a 2.0-liter variation and has an estimated price tag of RM139,000.  Motorsportchannel.com is sure to bring you the absolute scoop on the new Mazda3…