All-new Rio puts Naza Kia at the forefront of the B-segment market

all-new-rio-puts-naza-kia-forefront-b-segment-market Naza Kia Malaysia today made a resounding entry into the competitive B-Segment with its all-new Kia Rio.

All new Kia Rio completes Naza Kia’s core line-up

As of today, Naza Kia now has a complete line-up consisting the all-new Kia Rio, the immensely popular Kia Forte, Kia Optima K5, Kia Sportage compact Crossover, Kia Sorento large SUV, and more distantly, the Ria MPV.

The all-new Kia Rio takes a leap of faith from its former not-so-attractive appearance into the obvious Peter Schreyer,Kia President and Chief Designer, vibrant inputs and urban characteristics. Design-wise, the new Rio is depicted as an urban vehicle with flowing, dynamic attributes much like its higher siblings. With improved cd ratings, class leading safety features, advanced interior features and amenities, abd generous cabin and luggage space, the new Rio is set for a triumphant debut in the domestic B-segment automotive market.

All new Kia Rio exterior elements


View from the front, Kia’s signature ‘Tiger Nose’ grille is an instantly recognizable element on the new Rio. There are essentially two variants of the new Rio; the 1.4EX and 1.4SX, both have projection-typed headlights and LED daytime running lights. The 1.4SX variant does have an additional element in the form of low-mounted fog lamps for better vision during night driving. But that’s no all, the new Rio’s headlight system also provides Static Bending Light and Escort Light for directional lighting and added visibility; these features are normally reserved for premium variants or higher segments. From the side, the new Rio has outstanding shoulder lines and a silhouette that portray an aerodynamically savvy compact car. A credible 0.32cd, based on Kia’s internal test, is a result of the new Rio’s aero-scheme that stresses a whole lot on co-efficient drag effectiveness. Add an electric folding mirror with LED signal repeater and a sunroof, the new Rio really is an exemplary B-segment variant.


At the rear, the new Rio does not stop impressing potential buyers with LED rear combination lights, an attractive rear spoiler with a high-mount 3rd brake light on the top side of the car and rear reflector with fog lights. Completing the new Rio’s exterior motifs are 16″ lightweight alloys for the EX and 17″ wheels for the SX variant.

Looking inside the all new Kia Rio


Inside, the all-new Rio as mentioned earlier offers generous cabin space, thanks to thoughtful color trimmings and seat positionings. The interior is predominantly black and has ample conveniences and amenities such as, the Supervision Cluster for the SX variant; Push start and smart key; audio buttons on steering; an Arkamys audio system compatible to Bluetooth, AUX, USB, iPhone, iPod devices; climate control with full auto air conditioning for the SX version; cluster ionizer; parking buzzer, auto defog and rain sensor for the SX version; welcome light; alloy pedals; an armrest at the rear; and plenty of small storage compartments. Boot space allows up to 288 liters, although the 60:40 split folding rear seat probably increases boot space capacity.


Beneath the hood, the new Rio has a Gamma 1.4 MPI CVVT (continuous variable valve timing) petrol engine. The Gamma powerplant is said to provide more horsepower compared to the old platform, while the 4-speed “manumatic” auto transmission plays a integral role in balancing the output and efficiency ratios. The powertrain combines for 80kW/109ps and 137 Nm of torque and puts the new Rio at the top of its food chain.


Dual disc brakes, front and rear, keep the all-new Rio at braking distance of 36.2m. At the same time, MacPherson struts at the front and torsion beam axle plant the car to the ground. The Motor-Driven Power Steering, first for a Kia compact variant, assists to save fuel by as much as 3% as it is an electrically operated system rather than a conventional hydraulics-typed system. The steering system also helps with parking and high-speed handling.

The new Kia Rio is loaded with many safety features to add the icing on the cake. These safety features are normally found on certain German marque variants or premium compacts, and the new Rio has it all. The list consists of ESC (electronic stability control), EBD-ABS, TCS, BA (Brake Assist) and ESC (electronic stability control). The car’s VSM (Vehicle Stability Management) enforces reliability when it comes to steering assist in under- and over-steer situations; add the asymmetrical braking. standard airbags (6) and crashworthiness, it’s no wonder the new Rio picks up the Euro NCAP 5-star rating.

At the new Rio’s debut ceremony, Naza Kia revealed that though the new Rio is built at the company’s plant in Gurun. Kedah the car’s major components and parts are entirely imported from affiliated Kia global networks. Soon, the new Kia Rio will be Completely-Knock Down at the plant, after 6 months from its initial introduction phase. Naza Kia also stated that the company plans to bring forth six, seven facelifted and new variants for the year.


The all new Kia Rio comes in five colors: Electric Blue, Deep Blue, Signal Red, Clear White and Bright Silver. Kia’s newest compact variant runs for RM73,888 EX version and RM79,888 SX version, all stated prices are on-the-road with insurance, along with a 5-year unlimited warranty.

all-new-rio-puts-naza-kia-forefront-b-segment-market-7 All-new Kia Rio in five assorted colors. Images from recent Media preview drive of the new Kia Rio.


All-new Rio unveiling

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