DSC00137_exposure_resize UMW Toyota Motor today held a roll-out of its anticipated Toyota Camry Hybrid at its UMW Toyota Assembly Services plant in Shah Alam. Previously showcased at the 2013 IGEM (International Greentech and Eco Products & Exhibition and Conference Malaysia), the newly-introduced Camry Hybrid is a Completely Knocked Down (CKD) variant for the local market and is scheduled for an official release very soon.

In looks, the Camry Hybrid comprises of slight alterations that resemble the Corolla Altis very much. However, the differences are stark when compared to the current Camry. The 2015 Camry Hybrid takes up a 2.0-liter engine for 205 PS and shares the Hybrid Synergy Drive System of the Prius range. Both Prius, though, takes on smaller powerplants: Prius c has a 1.5-liter engine, while the Prius features a 1.8-liter engine. Further details of the Camry Hybrid will be available at its official introduction.

The locally-assembled Camry Hybrid is expected to roll out close to 7,000 units in its initial nine months. According to UMW Toyota, the company has invested more than 180 million on the Camry Hybrid initiative between 2010 – 2015. The first batch of Camry Hybrids is manufactured at a new production line in UMW Toyota’s Assembly Services facility.

The Camry Hybrid initiative is the first for ASSB (Assembly Services Sdn Bhd) and presumably cultivates the country’s economy by creating more job opportunities and empowering the personnel. For UMW Toyota Motor, the Camry Hybrid initiative adheres to the National Automotive Policy (NAP) which indicates importance on the development of largely efficient vehicles (EEV). Accordingly, the incentives and duty exemptions to promote the development of  EEVs (hybrid and electric cars) have also been included in the NAP rulebook. It is also expected that the full liberalization of the ASEAN Automotive market in 2010 would assist UMW Toyota Motor’s objectives of realizing the true potential of EEVs in the country and relevant markets in the South Asian region.

The Camry variant, as a whole, has commanded some 116.000 units since its debut in 1994. With exciting improvements and enhancements, the Camry Hybrid and upcoming variants from Toyota are slated to move the brand forward into the next fiscal year and beyond. Look out for more of the Camry Hybrid on Motorsportchannel.com!

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