|Aston Martin yesterday concluded one of its year-long Centennial celebration programs at the Kensington Gardens, London. Ten of thousands thronged the Gardens to witness a plethora of proud Aston Martins and 100-year heritage activities.|
Highlighted by the brand’s 50-year link with James Bond, the ‘Bond’ variants were amongst the more popular Aston Martin cars at Kensington Gardens. There were some 550 Aston Martins at the Gardens, including the current variants; the Vantage, DB, Vanquish, Rapide S, and the CC100 Speedster Concept. The Aston Martins at this largest gathering were valued at an estimated 1 billion Euros. It was organized by the Aston Martin Owners’ Club, Aston Martin Heritage Trust and assisted by the Royal Parks and Royal Household.
Themed car displays told Aston Martin’s remarkable story with the centerpiece of the event, the Centenary Timeline Display on the Broadwalk, taking visitors on a 100-year journey from the origins of the brand in Henniker Mews, Chelsea, to its current global headquarters in Warwickshire.
Every significant Aston Martin road car was represented from ‘A3’, the oldest surviving car, to the Vanquish Centenary Edition, forthcoming V12 Vantage S and Vanquish Volante. Meanwhile the luxury sport car maker’s exciting future was represented by the exceptional CC100 – a tantalizing glimpse of the potential shape of the brand’s cars in years to come.
Elsewhere in the park a Centenary Selection display was created to showcase the diverse and uniquely bespoke nature of the brand. This varied line-up included cars rarely seen outside of private collections including a brace of new Zagato models, the trio of Bertone Jets, and a number of other unique cars commissioned over the years by passionate customers around the world.
Motorsport was, naturally, a key feature at Kensington, too, with a display dedicated to some of the most significant and successful racing cars in Aston Martin history. Highlights included the Ulster, iconic DBR1, legendary DB4 GT Zagato and Gulf-liveried V8 Vantage GTE (title image).
Aston Martin’s CEO Ulrich Bez commented, “Exclusivity is a key part of the Aston Martin mystique – we have made only around 65,000 cars in our entire 100-year history to date – so to see so many of these rare beauties gathered together in London was a truly historic occasion.”
“Heritage is a vital part of the Aston Martin story and it is only right that we celebrate this in spectacular style here in the brand’s UK home. Now we can look to further global activities starting with our participation at the Pebble Beach Concours d’Elegance in just a few weeks’ time,” he added.
The week-long Aston Martin centennial celebration culminated with specially-created driving tours across Europe as well as a host of unique events at the brand’s Gaydon headquarters.