|Aston Martin On Ice at the Colorado Rocky Mountains is set to embark a second season, following a successful inaugural year. The Aston Martin On Ice offers customers and invited guests an opportunity to experience adrenaline-fuelled thrills, along with luxurious living in the Rocky’s finest establishments.|
Scheduled to take place in February over 3 days, the British Sportscar makers provide a platform for customers and adventurous drivers with a chance to experience the power and performance of the many fine Aston Martin variants in one of the United States’ most rugged and demanding environments. Providing drivers with the chance to try the brand’s sports cars in an environment far removed for their more usual roads, the three-day On Ice program includes a 10-acre surface which has been painstakingly constructed over some 250 man hours to entertain and inform its participants.
The exclusive tracks in Colorado are all precisely tailored to Aston Martin’s exacting requirements and are meticulously built and maintained by the brand’s team of experts before and throughout the ice driving activity, which will take place over two three-day sessions in February.
Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, work on the bespoke Aston Martin track has already been under way for some weeks. Under expert tuition, participants will test and hone their car control in a series of braking, cornering and handling exercises before further putting their skills to the test on a mile-long frozen road course.
Julian Jenkins, President of Aston Martin The Americas, commented, “After a hugely successful first year we are returning with an On Ice program that will once again deliver a genuinely thrilling experience in Colorado’s breath-taking high country. Combining extreme driving, in an extreme environment, with typically sumptuous Aston Martin luxury living, the 2015 On Ice activity is sure to be amongst the highlights of 2015.”
The AM On Ice driving event is one of a number of Aston Martin bespoke driving experiences that take place across the United States, each year.
Aston Martin On Ice 2014 images