Audi is set to unveil the Q8 Concept at the upcoming NAIAS (North American International Auto Show) in Detroit, U.S.A. The premium manufacturer is to present the Audi Q8 concept, the near-production study that represents a synthesis of the emotional styling of a coupé and the spaciousness of an SUV, with all its variability. With the introduction of the Q8 Concept, the four-ring marque is unlocking a new segment for the full-size category.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” declared Audi Head of Design Marc Lichte. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.”

The study vehicle’s front end is imposing. The octagonal Singleframe is considerably wider than that in Audi’s current production models. It is positioned well forward, with three-dimensional sculpting. Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post, and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels, typically quattro.

Audi’s strength on the Sales front

In 2015, Audi achieved best ever worldwide sales of 1,803,250 cars, a 3.6 per cent improvement over 2014. To maintain this strong performance the brand has embarked upon an investment program that will channel a total of 24 billion Euros into new model development and innovative technologies by 2019. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility. This philosophy also applies to the brand’s sports car racing activities, in which Audi made history in 2012 by winning the Le Mans 24-hour race using pioneering hybrid diesel technology in the R18 e-tron quattro. It went on to repeat the performance in the 2013 and 2014 races, taking the total number of Audi victories there to 13.