Author: Ernest

Naza Euro Motor acquires Citroen exclusive distributorship

After years of trying to make the CITROËN marque work in the country with Brookland Motors, Automobiles Citroën has finally decided to hand exclusive distributive rights to Naza Euro Motor. As of 1 January, Naza Euro Motor, a company under the wide umbrella of the Naza Group of Companies, will provide a new brand building approach as well as re-popularize the Citroën marque in the country.

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Mazda BT-50: Diesel wonder in a pick up

The all new BT-50 truck is one of the latest Mazda variants to inherit the five-point grille and overall design cues that are most recognizable amongst current and future Mazda vehicles. And these days, pick ups or trucks, for that matter, take up plenty of sedan-like features both inside and out.

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Volkswagen sends two proteges to upcoming WRC events

The development of the Polo R WRC for entry in the 2013 World Rally Championship is in full swing. As at the upcoming Neste Oil Rally Finland (28 – 30 July) Volkswagen Motorsport will also be fielding two cars of the Volkswagen Group’s Škoda brand at the ADAC Rallye Deutschland (18 – 21 August 2011).

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Honda City in a Taffeta White shade

Honda Malaysia has added a new color to their existing Honda City variant, the Taffeta White. The City’s new paint now brings a choice of four (4) colors for customers to choose from, which also include Alabaster Silver, Polished Metal and Crystal Black Pearl. Since its launch in December 2008, the 3rd Generation City has sold more than 36,000 units. With the Taffeta White, Honda Malaysia is targeting a monthly sales of 1,700 units with 40% of sales deriving from the Taffeta White. In conjunction with the new color introduction, Honda Malaysia takes the opportunity to promote the notions of advancement in life, which is inspired by an internal customer profile study conducted recently. According to the study, more than 50% of the 3rd Generation Honda City owners considered their purchase decision a part of progression in life. Thus, a rock-climbing activitiy themed Get on the rock! with Honda City was initiated by the Company to support a sort of advancement in life for potential individuals and buyers. The month-long rock climbing competition has started at the One Utama Shoppng mall in Bandar Utama, Petaling Jaya. Honda Malaysia seeks to use this popular physical sport as a channel to reflect the quality attitudes required to advance and progress in life, as rock climbing requires coordination between strength and strategy. What is more subtly required in the pursuit is determination,... Read More

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