The Automotive TIV (Total Industry Volume) from January to April 2016 has been anything but rosy with the current economic situation. Based on the official TIV numbers released by MAA (Malaysian Automotive Association) of the ten most popular marques in the country, only three marques (distributors or manufacturers) recorded sales increase in the first four months of the year. The overall sales accumulation pointed to a total percentage decline of 19 percent, compared to the same period last year.
National makers Perodua and Proton as well as non-National distributors Toyota and Hyundai had the sharpest declines (17 percent, 27 percent, 35 percent and 22 percent) in the first four months. Toyota has recently introduced the new Toyota Hilux and Fortuner in hopes of reducing the dip in sales count. UMW Toyota Motor has already made available the new Toyota Alphard and Vellfire for bookings and in the pipeline, the company will unveil the all-new Toyota Sienta, compact MPV. Third-ranked non-National brand Nissan took in the sharpest decline in April, which saw them dip 31 percent in April, compared sales from March 2016. The drastic decline was due to car price increase of between 3 to 7 percent.
Several distributors/manufacturers had seen sales increase from January till April; BMW had a spike of 36 percent despite weak market sentiments, Volkswagen saw their sales total increase by 35 percent, thanks its price-slashing across the board campaign, Meanwhile, Mercedes-Benz Malaysia took up a 31 percent hike and Mazda Malaysia (Bermaz Motor) rounded off a 19 percent positive sales between January till April. Volkswagen’s price slashing campaign apparently had been impactful as sales rose by about 106 percent in April 2016 versus April 2015. The Volkswagen’s store wide price slashing campaign is still ongoing, with discounts as much as 34 percent on selected VW models.
Despite a decline through the months of January – April, Honda Malaysia climbed to number 2 in the overall TIV market share, just behind Perodua. They move up to second spot ahead of Proton for the first time in the country’s auto market share. Although Honda recorded a drop of 14 percent (April 2016 vs April 2015), update to a current model and anticipated new models for the year have garnered keen interests for the marque among local car purchasers.
The overall TIV tally in the first four months of the year showed Perodua with 40 percent market share, followed by Honda with 16 percent, Proton 15 percent, Toyota and Nissan are at 9 percent, Mazda held 3 percent, the German marques (Mercedes. BMW and Volkswagen) each with 2 percent, and Hyundai with one percent.