Auto TIV February 2016 February’s TIV (Total Industry Volume) continues to be on the decline as manufacturers and official distributors quickly scramble to introduce new variants and models. Following the long, long CNY (Chinese New Year) break, sales for cars have not improved all that much from the previous month. As a matter of fact, the decline continues…

Already two months of 2016 gone, the TIV showed a further decline of 13 percent for February, and the sentiments are most definitely related to a declining economy in the country, the weakening of the Malaysian Ringgit and price hikes of popular car models, across major brands. Eventhough major marques like Toyota, Honda and National carmakers Proton have introduced attractive cash rebates and promotions, potential buyers aren’t too keen to pursue the interesting offers.

The TIV decline of 13 percent between January and February 2016 has been due to the unnecessary long festive break and the market softening factor. Comparatively, February 2016’s total TIV is 82,421 against a more positive 100,882 of February 2015. National carmakers Perodua still led all brands despite a 10 percent TIV drop for a total of 29,552 units, with a market share of 14 percent. The other National carmakers Proton had a 23 percent deficit in February as they consolidate a market share of 5.9 percent.

Top Non-National brands Toyota and Honda had their minimal declines for the month, both at 2 percent. Toyota faced a tough transition from January to February due to low totals for bookings and final purchases. Honda, meantime, had continuous orders to fulfill from January. Third-tiered non-National makers Nissan held a 2.5 percent market share, a drop of 1.2 percent from the previous month.

For market share summary, Perodua managed to increase market share from 34.8 to 36.1 percent between January and February 2016, while Proton’s market share slowed from 17.4 to 15.3 percent. Toyota’s share increased 6.7 to 7.5 percent, while Honda dropped 1.5 percent (17.9 to 14.4 percent) in February. Nissan dipped from 8.2 to 6.4 percent, between January and February. The rest of the makers or brands showed a slight increase of 0.3 percent, 20 to 20.3 percent.

2016 Total Industry Volume

Makes YTD Feb’ 2015 YTD Feb’ 2016 Mkt Share
Jan 2016 (%)
Mkt Share
Feb 2016 (%)
Perodua 34656 29552 15.5 14
Proton 17154 13688 7.7 5.9
Toyota 9054 5900 3 3
Honda 12564 11353 5.7 5.6
Nissan 8221 6150 3.7 2.5
Other 19343 22678 9 7.8
Total 100,992 83421 44.6 38.8