BMW 1 Series Sedan for the Chinese market

BMW 1 Series Sedan Compact
BMW has introduced the i Series Sedan exclusively for the Chinese market. The BMW 1 Series is essentially the first compact sports sedan under the brand. Obviously, the premium compact car segment is the fastest growing segment in China and the world over.

The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China.

The BMW 1 Series Sedan is originated from the Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the 1 Series Sedan maintains design elements of the concept car, including BMW’s typical body proportion. The 1 Series Sedan is instantly recognisable as a BMW. It has a concise face with double kidney grille as well as LED double round headlights and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

in addition, the BMW 1 Series Sedan is the latest proof of the Group’s strength in innovation in terms of connectivity. Itscomprehensive Connected Drive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from #bmw are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure.

After the successful launch of the #bmw X1 and the #bmw 2 Series Active Tourer, the 1 Series Sedan is added to the model range, which now comprises five locally-produced #bmw model series in China. With that BMW offers even more attractive entry-level models for its customers in the Republic.

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