The new BMW 5 Series which is now in its seventh generation was presented at one of the top leisure malls in the country, Pavilion Kuala Lumpur. At the unveiling ceremony, a live telecast of the new 5 Series was beamed from the Skypark RAC at the premises of the Sultan Abdul Aziz Shah Airport in Subang and broadcasted on the largest digital screen in the country.
As part of the activation at the Pavilion KL, a pop-up booth was stationed to tease the general public of what was to come at the main entrance a day prior to the live beam. On the night of the launch itself, the event kick started with a photo caption contest for the public to win exclusive BMW merchandise. Closing in to 8 p.m., a countdown began to unveil the new BMW 5 Series alongside a live telecast of the launch event happening at the Skypark RAC. The exclusive showcase was followed by a series of interactive activities which took place across the weekend.
During the event, BMW Malaysia also ran its #My5uccess contest where entries were broadcasted in real time onto the large digital interactive screen over The Pavilion KL. The contest allowed participants to share their original quote of success or selecting any pre-defined quote which were made available. The winner of the #My5uccess contest wins an exclusive experience with a BMW.
About the new BMW 5 Series
Equipped with enhanced driving dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system, the All-New BMW 5 Series is the most innovative premium executive sedan to date and points the way to the future of mobility in the segment.
The retail price (on the road, without insurance is RM 398,800.00, and the package comes with BMW Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Program and BMW Tyre Warranty Program.