With the unveiling of the BMW Concept x7 iPerformance at the Frankfurt Motor Show, BMW is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the Brand. The Concept X7 iperformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity.
The Concept’s iPerformance badge denotes the presence of groundbreaking #bmw eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations, including running with zero local emissions.
This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company’s history. As part of its Number ONE > NEXT strategy, BMW is seeking to substantially increase its sales and revenues in the luxury class.
The status of the concept x7 iperformance as a luxury-class BMW SAV is instantly apparent. The impressive exterior, imposing dimensions and skilfully judged proportions endow it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism. The concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. Additionally, the new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige. In a nutshell, the BMW concept X7 iperformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details.
The luxurious character of the BMW concept X7 iperformance is brought alive by its cabin, in particular. The vehicle’s sheer size forms the basis for an interior experience unmatched by any BMW past or present. As a result of the interplay between precise, pared-down forms and an open sense of space, the driver and passengers find themselves immersed in a very modern setting with an equally exclusive feel. The wealth of possibilities offered by personalised, digital connectivity allows the vehicle’s interior to be turned, as desired, into a personalised place of either retreat or productivity.