BMW Malaysia introduces new Loyalty mobile app

BMW Malaysia has introduced the new Loyalty+ Mobile App for BMW White Card, MINI Black Card and BMW Excellence Club members. The new mobile loyalty application enables an easier and seamless integration of e-payment, financing services and access to luxury and one of a kind events and experiences.

This new app should apply to the BMW card members, who’s part of approximately 20.96 million smartphone and mobile device users in the country.  As part of BMW Malaysia’s premium ownership experience, BMW, MINI and BMW Motorrad owners will now have complete access to all the features their BMW White Card, MINI Black Card and BMW Excellence Club provides within the app. Upon signing in into the app, customers have access to a landing page, with the options to peruse and act on the menu content. There are several functions customers can engage with on the app; such as accessing their loyalty cards and use the QR scanning technology to gain remote access without the need of their loyalty card. The app will also allow for the latest updates on customer privileges and events to be delivered directly to their phones.

Additionally, financing information can be managed quickly and easily through the app and here, customers get a quick access to their contract overview, with an intuitive e-payment interface for more convenient transactions courtesy of BMW Financial Services Malaysia.

The BMW Group Loyalty+ Mobile App also includes a dealer locator function where a dealership map is accessible with the swipe on the screen. Customers can also explore new updates and news on the latest vehicle models from the BMW Group.

The BMW Group Loyalty+ Mobile App is now available on Apple App Store and Google Play Store.

BMW Malaysia Premium Ownership experience includes:

⦁ BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program.
⦁ MINI 4 Years Unlimited Mileage Warranty with Free Scheduled Service.
⦁ BMW 2-Year/ 24 Month Tyre Warranty Program for its Run Flat Tyre offering and services.
⦁ Ultimate Protection Program+ (UPP+) courtesy of BMW Financial Services Malaysia and underwritten by Allianz General Insurance Company (Malaysia) Bhd.
⦁ BMW Roadside Assistance and Accident Hotline.
⦁ The BMW Group Loyalty+ Mobile App – BMW White Card, MINI Black Card and BMW Excellence Club membership program.
⦁ BMW and MINI Service Online.

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