BMW Malaysia. one of the leading Premium makes in the country, declared its full year sales acumulation at a growth of 16%, with a total of 12,680 units, compared to 2016’s 10,906 units. The company’s brands comprises BMW, MINI and BMW Motorrad.
The spike of BMW Malaysia’s sales mirrors that of the BMW worldwide. Globally, the premium automaker achieved a new all-time sales high with a total delivery of 2,463,526 vehicles. A seventh consecutive year of record sales. In 2017, the BMW brand saw a 4.2% boost in numbers with a total delivery of 2,088,283 vehicles while the MINI brand also charted a new sales record in 2017, growing 3.2% over the previous year with 371,881 deliveries. Sales across the BMW Motorrad range also increased by 13.2% with a total of 164,153 units delivered worldwide.
BMW still the epitome of Premium makes
The BMW brand grew by 18% in 2017, delivering a total of 10,618 BMW vehicles from 9,000 vehicles in 2016. The growth was predominantly driven by the BMW 3 Series with 3,564 units delivered – 2,408 of which are units of the BMW 330e and BMW 330e M Sport. The BMW X5 xDrive40e is also a key contributor of the brand’s performance, with over 3,000 units sold last year. The BMW 740Le xDrive which was introduced in the first half of 2017 took the concept of Driving Luxury to the Mobility of the Future and had over 400 units delivered.
The successful delivery of BMW’s electrified vehicles to customers in Malaysia continues to underline the company’s leadership role when it comes to electro-mobility and is an indication that Malaysians are ready for the newest technology in the automotive industry. Driving its product portfolio of BMW Hybrid vehicles with eDrive Technology forward, BMW Group Malaysia will continue to prioritize on infrastructure and mobility services in its strategy to make electric driving a more comfortable and convenient experience and a daily pleasure.
The launch of the new BMW 5 Series, the most progressive sport-business sedan, in the first half of 2017 also accelerated the brand’s sales with over 1,600 units delivered.
MINI: the likeable choice for many
MINI also grew from strength to strength, achieving the brand’s best record performance in 2017 with 1,010 MINI vehicles delivered. This marks a 12% increase from the previous year (902). This feat continues to position MINI as the second fastest growing brand in the Malaysian premium segment and is now the third largest brand in the segment. Last year, MINI added the new MINI Countryman, MINI John Cooper Works Clubman and MINI John Cooper Works Countryman to its portfolio.
BMW Motorrad meanwhile, delivered a total of 1,052 units of its motorcycles, charting a 5% increase as compared to the previous year (1,004). 2017 saw the unveiling of five new motorcycles – the BMW S1000RR, BMW R1200GS, BMW K1600 GT and Bagger and BMW R nineT Urban GS.
Adding to the company’s commitment to deliver greater ownership experience for its customers, BMW Malaysia also introduced the Full Circle Programme by BMW Credit Malaysia, and the Roadside Assistance and Accident Hotline Program for BMW, MINI and BMW Motorrad vehicles, on top of its existing premium offerings such as the BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the BMW Tyre Warranty Program, and the MINI 4 Year Unlimited Mileage and Free Service Warranty program.
The leading premium automaker also opened its doors to its newest Regional Parts Distribution Center facilities at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia. The new regional facility, which is built on an investment of over RM 130million, is one of the largest of its kind in the Asia Pacific region and supports over 22 countries in the region. nding its footprint in the region.
Looking ahead in 2018
In 2018, BMW Malaysia will begin delivery of the first BMW 3 Series, BMW 5 Series and BMW 7 Series to Vietnam and the Philippines. To support the move, the BMW Assembly Plant in Kulim increased its local assembly capabilities to over 10,000 vehicles in 2017 with an investment of over RM 10million.