BMW Malaysia today presented the BMW Luxury Excellence Pavilion, headlined by the BMW Concept 8 Series. The BMW Concept 8 Series appears in the country, as well as South East Asia, for the very first time. The exhibition at the heart of the capital city runs from 22 February until 7 March; supported by participating partners Dior, Hugo Boss, Moet Hennessy Diageo, Jaeger-Le Coultre, Wei-Ling Gallery and more.
The BMW Luxury Excelleence Pavilion is a new brand presence for the brand’s luxury cars. BMW believes that luxury in a car represents the fruit of peerless expertise in various fields of development. Authentic, compelling and, above all, modern luxury draws on a well of tradition and pioneering spirit, and is rooted in years of experience, deepening knowledge and a talent for innovation.
The flagship models in the BMW portfolio embody a new understanding of luxury, one which brings together an ’emotion’ defined by inspirational aesthetics and the joy of driving with the experience of freedom and self-determined individuality. On top of that, BMW is also focusing its attentions on the continued development of relationships with customers, on experience and emotion, and on bespoke offerings.
BMW Concept 8 Series: unadulterated dynamics and modern luxury
The BMW Concept 8 Series is BMW’s take on a full-blooded high-end driving machine, a slice of pure automotive fascination. While it is immediately recognized as a BMW, it also displays new design ideas and form-building techniques. The BMW Concept 8 Series showcases a new approach to the use of forms, reflected particularly prominently in the car’s surfacing. A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements equate to a model brimming with character.
The BMW Concept 8 Series spots a large kidney grille, slim twin headlights and large air intakes that form a striking, sporty front-end graphic. The classic BMW template now boasts a fresh interpretation, taking the company’s design language in a different direction. The two kidneys, for example, are low to the road and spread broadly across the front end. Taking inspiration from past years’ BMW coupés, the kidneys are brought together seamlessly to form a single large element. Furthermore, the grille widens as it extends downwards, emphasizing the dynamic character of the BMW Concept 8 Series. Together with super-slim laser headlights and the hexagonal take on the “twin circular” theme, it brings a focused look to the front. On the other hand, the large side air intakes in the front apron intensify the car’s wide, sporting stance on the road and promise a pure dynamic experience.
The carbon-fiber element between them underlines the car’s sporty, high-performance character. Meanwhile, the exclusively developed exterior paint finish Barcelona Grey Liquid, a greyish-blue with highly iridescent pigments, shows off the surfacing to optimum effect. From the rear, the interplay between volumes and lines, which extend around from the flanks and shape the rear section of the car. The powerful wheel arches hint at the car’s dynamic talents and advertise its rear-wheel drive. The tapering of the passenger cell and that car’s wide track shine a particularly vivid spotlight on this area of the Concept 8 Series.
In addition, the slim, stretched-out rear lights extend far into the sides of the BMW Concept 8 Series and provide a connection between the rear and flanks. The lights themselves take the form of L-shaped blades and project out from the rear. They emphasize the width of the car and its muscular stance on the road, and their slender form gives the rear an ultra-sporty and modern flavor. The dark, stylized carbon-fiber diffuser in the lower section of the rear apron adds extra lightness and a sportier feel to the rear graphic. Lastly, large, trapezoidal exhaust tailpipes frame the rear section and point to the dynamic driving experience to come.
Interior-wise, the BMW Concept 8 Series is an emotionally rich blend of dynamics and luxury. The surfaces and lines all gravitate forward and underscore the dynamic driving experience. In the center stack, the console and the door give the interior a clear graphic structure. The fluid transition from the instrument panel into the door and the sporty, enveloping feel of the interior are amongst the design elements that stand out. This impression is magnified by the connection between the center console and instrument panel, both of which equate to become the core of the interior. The sportiness on the inside is further accentuated by the high center console and low visual focus on the instrument panel. Other highlights include exclusive leather sports seats with carbon-fiber shell, hand-polished aluminium spokes, red-anodized shift paddles, Merino leather in Dark Brown and Fjord White cabin ambience, accent surfaces in carbon fiber and Swarovski glass iDrive controller.