With an upcoming festive period, Bosch Malaysia together with Petron Malaysia have joined forces with two Malaysian ministries to intiate a car and road safety campaign that matters – the ‘Drive for Life’.
Bosch Malaysia, via its Automotive Aftermarket division, is working with Petron , the Ministry of Transport and the Ministry of Women, Family and Community to initialize awareness for drivers, both men and women, on the importance of regular car maintenance and usage of quality and genuine auto parts.
The Bosch ‘Drive for Life’ campaign will be initialized for three years, beginning 18 – 19 May until 2021. There are three ,major pillars to the program: Educate, Engage and Empower. First part starts with activities like workshops to educate drivers on basic car maintenance, practical tips for newbies and initiate a conducive working environment with relevant partners & empower next generation mechanics. In addition, the campaign include a Bosch Empowers Women segment as an initiative to engender the idea that car maintenance is not just a man’s domain but one that is necessary for everyone to understand.
In collaboration with Petron, all motorists are entitled to get free car inspection at Petron gas stations in the Klang Valley, during 18 – 19 and 25 – 26 May weekends. The 25-point car inspection takes care of car battery condition, engine oil and fluid levels, tyre thread and brake pad thickness. This is especially important come the festive period in June with folks rushing back their hometowns for the holidays.
The significance of this campaign resonates the Ministry of Transport’s quest to promote road safety and reduce casualties or fatalities from accidents. According to the minsitry, there were 533,875 road accidents reported in 2017 that led to 6,740 casualties.
“From our surveys done in 2018, more than 50 percent of Malaysian drivers lack knowledge in basic car maintenance and its impact on passenger, car and road safety. Through the ‘Drive for Life’ campaign, Bosch’s impart automotive expertise to equip drivers with basic vehicle maintenance knowledge when drivers encounter a car problem,” said Marcio Coelho, Director of Sales and Marketing Services of Bosch Automotive Aftermarket for Asia Pacific Southeast. “At Bosch, we strive towards a vision of accident-free roads and the campaign complements the Ministry of Transport’s aim to reduce road accidents”.
‘From the same surveys, 70 percent of car breakdowns are caused by battery malfunction, with less than 50 percent of drivers and only one percent of women knowing how to troubleshoot their car during a breakdown. Car maintenance may seem a little intimidating but by doing simple things such as keeping to schedule for car services and taking note of unusual sounds and smells when driving, car owners can greatly increase reliability, longevity, and performance of the car. More importantly, proactive car care and maintenance using quality car parts lower the risks of accidents on the road,” Coelho added.
Bosch Auutomotive Aftermarket offers the world’s most dependable and reliable car parts, products and equipment for all passenger cars such as lubricants, air filters, window wipers, car battery charger, car battery, spark plugs and brake pads.
For complete car care and quality assurance of Bosch genuine parts, be sure to service or have your car checked out at any Bosch Service Centers nationwide.