Bosch upbeat about marginal sales growth in downtrend economic conditions

  BOSCH's symbol of assurance Despite downtrend market sentiments, Bosch Malaysia has reported a marginal eight percent increase in overall sales for the country. The year-on-year sales figures increased from 2011’s RM 488 million (122 million euros) to RM 528 million (132 million euros).

In all of South East Asia, Bosch achieved RM 2.8 billion (702 million euros) for a 30% growth. Singapore and Thailand were the biggest sales contributors, followed by Malaysia and the rest of the S.E.A. countries. Number of employees in the region have  increased, tallying a spike of 9%. Currently, 44% of Bosch’s more than 5,500 associates in the region are located in Malaysia. Bosch anticipates a continued steady growth in headcount for the coming years.

President Bosch SEA and M.D. Bosch Malaysia Martin Hayes

Martin Hayes, President of Bosch in SEA and Managing Director of Bosch Malaysia & Singapore, commented, “We are maintaining a steady momentum in Malaysia and intend to make further inroads into other markets such as Kelantan and Johor Bahru, as well as beyond the peninsular into Sabah and Sarawak.”

“We expect to progressively expand our footprint in line with the rising affluence of the country and its increasing demand for cutting-edge technologies in everyday life,” he added.

Bosch achieved a steady uptrend for sales in the Asia Pacific region, which upped by 5.6% for a total of RM 50.4 billion (EUR 12.6 billion). Bosch in China and India were less than impressive compared to previous years. Regardless, Bosch is planning on achieving its long-term target of 30% share of its sales in the region, given that the German entity has invested some RM 3.12 billion (EUR 780 million) here last year.

All Bosch business channels; Automotive Technology, Automotive Aftermarket, Automotive Original Equipment, Automotive Multimedia, Power Tools, Thermotechnology, Drive & Control and Security Systems; made positive sales gains. The Thermotechnology division led all channels, with a 40% hike from last year. Whereas, Power Tools, Auto Aftermarket, Auto Multimedia, Auto OE, Security and Drive & Control divisions all reported convincing sales spikes from last year.

Bosch’s new products for the year include; web-based surveillance cameras designed for high performance under extreme low-light conditions, portable digital speakers and a series of automotive spare parts. The Automotive Aftermarket intends to continue to expand its distribution network and enhance the availability of its products such as spark plugs, wipers, batteries and related products by engaging further roadshows and car club events. Another agenda for the Automotive Aftermarket is the partnership with workshops all over the country to appease motorists or potential customers.

Bosch announced that business developments in the South State of Johor and East M’sia have augur well, thanks to the Iskandar Malaysia corridor, Sabah Development Corridor (SDB), East Coast Economic Regional (ECER) and Sarawak Corridor of Renewable Energy (SCORE).

Globally, Bosch’s 2012 sales spiked 1.9 % to to RM 210 billion (52.5 billion euros) with a pre-tax profit of RM 11.2 billion (2.8 billion euros). Automotive Technology was the largest business contributor, providing RM 124.4 billion (31.1 billion euros) or 2.1% spike. Next, the Consumer Goods and Building Technology reaped RM 53.6 billion (13.4 billion euros) or 2.5% increase, Industrial technology sector remained unchanged at RM 32 billion (8 billion euros).

On Human Resources, Bosch has added 3,400 new associates to reach a staggering 305,900 employees around the world. Investment-wise, Bosch pumped out some RM 32 billion (8 billion euros) for research and development, as well as capital expenditure.

Bosch has predicted the year’s growth to be between 2 – 4%, if these sentiments are sorted out; limits on fixed costs, capital expenditure and company acquisitions.

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