Bridgestone Malaysia today presented its latest tyre range, the passenger radial ECOPIA EP300. The EP300 is positioned as the next generation ecotyre that offers low rolling resistance and superior wet grip performance while delivering an extended wear life.

Through the innovative design concept and engineering solutions adopted, EP300 revolutionizes and redefines the concept of an eco-tyre by bringing it to the next level as embodied in its tagline “When You Want It All”. Demanding Drivers that “Want it all” have now available in the market a product that will fully meet their expectations.

Inherent in the ECOPIA family, EP300 is tested and proven to achieve significant fuel savings of up to 2 liters every full tank compared with conventional tyres. In tests comparing EP300 to previous ECOPIA generation 2 , the results demonstrate that the new technologies and design concept adopted for EP300 help to achieve an improved fuel savings, while offering drivers additional travelling distance of up to 11.2 km per tank and a superior wet grip performance for a safer drive.

“Most drivers desire a way to achieve better fuel efficiency that translates into fuel savings. However, despite how careful drivers can be on the accelerator, if a vehicle is not equipped with the optimum eco-tyres, achieving good fuel efficiency and economy will be a challenge,” commented Tai Kawasaki, Managing Director of Bridgestone Asia Pacific Technical Center. “With the new ECOPIA EP300, we aim to bring drivers the best possible return from their vehicles while allowing them to do their part for the environment, as lower rolling resistance brings reduced CO2 emissions.”

The ECOPIA EP300, which replaces the former EP200, is presented with several interesting attributes such as, fuel efficiency, superior wet grip, long lasting and advanced tread pattern. EP300’s low rolling resistance brings fuel efficiency to the next level. This contributes to daily fuel savings and less CO2 emissions, reducing the vehicle’s environmental footprint. Compared to previous ECOPIA generation, EP300 offers even further savings by traveling up to an additional up to 11.2 km per full tank.

The EP300 features enhanced NanoPro-Tech with a new polymer that provides enhanced wet grip due to an increased contact area that grips wet road surfaces with higher frictional force at the micro-level. In addition, the new tread pattern contributes to anti-hydroplaning performance, better handling and reduced noise.

Its long lasting attribute is pointed to deeper lug depth on the tyre shoulder, designed to strengthen durability and increase wear resistance. EP300 features new tread design to better control tyre deformation and provide long lasting tyre life through a uniform wear pattern.

The EP300’s advanced tread pattern design, meantime, features new compound (made of Nano-Pro Tech), optimized crown shape and round rib edges with chamfering sipe.

The Bridgestone ECOPIA EP300 is available in 15- to 17-inch wheel sizes at all authorized Bridgestone tyre dealerships in the country.