Bridgestone, one of the world’s largest tyre and rubber company, has recently announced a partnership with the International Golf Federation (IGF) in which Bridgestone will serve as the exclusive, presenting partner of the interactive Fan Zone located on-site at the Olympic Golf Course at the Olympic Games Rio 2016. Bridgestone is the only tire company that is a Worldwide TOP Partner of the International Olympic Committee (IOC).
As part of this new partnership, Bridgestone is providing golf equipment for the experience so that fans can enjoy the sport up-close by taking swings, making putts and experiencing the sport during the Games. After the Closing Ceremony, the equipment will be donated to the Brazilian Golf Confederation and used in the organization’s efforts to help promote and grow the sport throughout the Olympic host country. Bridgestone will support the Olympic Movement with a message of “Chase Your Dream,” which honors the commitment necessary to stay the course and realize one’s dreams. Highlighting the pursuit of performance that Bridgestone shares with the Olympic Movement, the message will guide the company’s efforts around the partnership across the next eight years.
Bridgestone’s decision to partner with the IGF and help bring to life the Fan Zone at the Olympic Golf Course was a natural evolution of Bridgestone’s support for golf, which extends more than 80 years to the company’s first production of golf balls in 1935. Bridgestone is an official partner of the PGA TOUR in the United States and currently serves as the title sponsor of the World Golf Championships-Bridgestone Invitational at the Firestone Country Club in Akron, Ohio, as well as the annual host of the Bridgestone Open in Japan for the past 45 years.
In addition, Bridgestone is represented on the world stage by a number of internationally famed golfers including Matt Kuchar, Stacy Lewis and Yuta Ikeda, who have each qualified to compete at the Olympic Games Rio 2016, as well as Paula Creamer, Fred Couples, Bryson DeChambeau, Nick Price, Brandt Snedeker, Hudson Swafford and Karrie Webb.