Category: Auto Events / News Briefs

All Aboard the Nissan-Star Wars: The Last Jedi hype bandwagon

As the world goes abuzz about the premiere of the anticipated epic movie of the year, Star Wars: The Last Jedi, Nissan, the primary sponsors, took the opportunity to unveil a first-of-its-kind marketing experience with social video service Twitch as part of the carmaker’s collaboration with Lucasfilm to promote the upcoming Star Wars: The Last Jedi film, in theaters 15 December.

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