Chinese Automakers Chery Automobiles is preparing to debut a new Compact SUV and several models at the upcoming Frankfurt Motor Show, starting 12 September. The untitled new compact SUV is designed for young, urban, progressive-minded customers, and will meet the needs and expectations of European private and fleet buyers.
Chery is evaluating the sales opportunity in key markets, ahead of setting up a European sales operation in co-operation with import and distribution partners. The new design and R&D facilities in Europe will accelerate Chery’s plan for global expansion.
What was started in a small garage 20 years ago has been developed by visionary Chery group chairman, Tongyue Yin, into a well-respected, fast-growing global carmaker. Chery is the most successful exporter of vehicles in China. It has sold over 1.2 million units overseas since it was founded, more than any other Chinese carmaker, and it is also the first Chinese manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years.
In 2016, Chery (Group) sold over 700,000 units, a year-on-year rise of 28%. Of this number, approximately 100,000 vehicles were exported – representing almost 30% of all Chinese vehicle exports.
Chery has the production capability to fulfill its ambitions in Europe. It has four manufacturing sites in China with a capacity to produce over 1 million vehicles, approximately 1 million engines and around 600,000 transmissions. Outside its domestic market, Chery has 10 production facilities and nearly 1200 sales and service outlets, compared to over 500 in China.
All aspects of product design, development and testing is undertaken in-house and the new platform has been engineered with a focus on maintaining very high standards of product quality to underpin an increasingly international sales strategy. By the end of 2016, Chery had secured over 9,000 patents for its technology, placing it ahead of all domestic automotive sector rivals.
The new Chery R&D operation to be created in Europe will be in addition to its existing R&D facilities in Wuhu, Beijing, and Shanghai in China. Over the last 5 years Chery has invested nearly 2 billion Yuan in a new 300,000m2 Test & Technical Center in China which houses eight laboratories evaluating parts and components; emissions and efficiency; management of vehicle noise, vibration and harshness; passive safety; and materials.