Chevrolet is joining MLB and USA Baseball for the second season of the Play Ball initiative, a collaborative effort to encourage participation in baseball and softball activities among all age groups, especially youth. In addition to year-round local events, MLB and USA Baseball are holding an inaugural Play Ball Weekend that will feature youth baseball activities across the country.
“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” said Paul Edwards, U.S. vice president of Chevrolet Marketing.
Since 2006, Chevrolet has been supporting Baseball at the youth level in communities across the country through a grassroots, community outreach program called Chevy Youth Baseball. The program is geared toward bringing together a great American brand, Chevrolet, with our National Pastime. “At Chevrolet, we appreciate the power of play and the profoundly positive effect it has on kids. Baseball helps kids develop, connect with each other, and learn sportsmanship; and it ultimately brings families and communities together,” Edwards remarked.
Participating youth baseball leagues receive equipment, sponsorship checks and fundraising opportunities from Chevrolet, as well as unique Major and Minor League Baseball experiences such as exclusive instructional clinics. In the last 10 years, Chevy Youth Baseball has donated more than 90,000 equipment kits, renovated 9,400 parks and impacted more than 5.2 million kids across the U.S.
This multi-year sponsorship agreement maintains Chevrolet’s exclusive category rights and the car company will continue to present two of Baseball’s most prestigious awards: the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.