allcarschannel Chevron Malaysia Limited, in partnership with BLoyalty Sdn Bhd (BCARD), today launched the Caltex JOURNEY Card Loyalty Program, a program which aims to reward customers by adding value to petrol purchases at Caltex service stations as well as purchases at other BCard partner outlets.

Chevron M’sia and B Loyalty join forces  to embark on Journey Card Loyalty program

Under the Journey card loyalty program, every liter of petrol purchased at Caltex stations entitles the customer to a BPoint. One can apply for a Journey Card for free, and application is also easy as the customer just needs to fill in a form at any Caltex station, submit it at the payment counter, and collect the card on the spot. Also, with this partnership with BCard, Journey card holders can earn and redeem BPoints at various BCard merchants, apart from purchases made at Caltex stations. For future reference, a Journey Cardholder just needs to present his or her card at the payment counter on each visit to a Caltex station for immediate point redemption, either for fuel or items purchase.

Chevron Malaysia Ltd’s Chairman Jeremy Oh stated, “At Caltex, we are always looking for ways to make the journey more enjoyable for our customers be it in the form of products, services or making every visit to our Caltex stations a memorable one. This is reflected in the Journey Card’s tagline ‘Every Journey’s a Reward’, which signifies yet another milestone in our ongoing quest to enhance the travel experience of our customers thus making their journey a more rewarding and enjoyable one.”

“In line with our aim to add value and enhance your lifestyle, the Journey card has partnered with BCard, one of Malaysia’s premier customer loyalty programs where you can earn and redeem points at various merchants,” he added.

Caltex Journey Card and BCard Swipe your way to Cardiff

In conjunction with the Journey Card introduction, new sign ups who accumulate up to RM200 are entitled to win an all-expense paid trip to the U.K. to watch a Premier League football match between Liverpool and Cardiff City, plus attractive weekly prizes. From now till 28 February, new Journey cardholders and current BCard members can participate in the ‘Swipe your way to Cardiff’ contest; but only Journey Card members get double entries for the contest. And that’s not all, for a limited time, the first 400 new Journey Card sign ups with a minimum transaction of RM30 on RON97 petrol and/or Mart items are eligible to receive a special gift courtesy of Caltex, BCard, Lazada and Papa John’s Pizza.

Most BCard cardholders already know how to collect points from 65 brands under the BCard umbrella, as well as at more than 1,200 BCard participating merchants.

Log on to www.caltex.com.my or www.bcard.com.my/cardiff for further information or to check your Journey Card points.