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Citroen brought forth its C-XR Concept for the Beijing Auto Show; the all-important Chinese market for the French marque. Driven by the vitality and strong growth of the Chinese market, the new Citroen Concept is a contemporary take on the SUV, informed by the brand’s key values of strong design, outstanding comfort drawing on all the brand’s expertise, and technological choices focused on efficiency. (click to enlarge)

The Citroen C-XR Concept previews the first SUV developed by the joint venture between the French marque and DongFeng Motor Group, set to win new customers in a fast-growing segment in China, with sales of nearly three million units in 2013, up 50% on 2012.

Citroen C-XR Concept is a compact SUV in the making for the marque’s all-important Chinese market

The Citroen C-XR Concept features instantly recognizable compact styling, with an assertive SUV look combining elegance and robustness. The elegant air is created through harmonious proportions and meticulous style lines, while the concept car’s robust character is underscored by its width and by functional and aesthetic attributes that forge its SUV identity.

In a nutshell, the front-end design of Citroen’s C-XR is presented with a wide chrome-finished grille that links the chevrons to the headlights, emphazing a bold fascia and what Citroen deemed the SUV’s front temperament. The LED DRL (daytime running lights) enhancing the light signature for even stronger presence. In addition, the SUV’s front optics feature a double module and indicators to underscore the car’s high-tech approach.

Citroen’s Concept SUV takes on design cues from current compact car

A C-shaped side signature providing a visual link between the roof bars and chrome-finished waistline, highlighting the roominess inside. From the rear, the 3D-effect lights combined with a chrome-finished dual tailpipe add extra vitality to the generous forms of the sub-compact DS3. The Citroen DS3 was recently introduced by distributors Naza Euro Motor to make up a complete DS line-up domestically.