In conjunction with the coming Hari Raya festive season, a tyre safety check campaign has been organized by Continental Tyre PJ Malaysia (CTM). The tyre safety check campaign, scheduled at 4 Tesco Extra stores in Peninsula Malaysia from 9 June to 3 July, is aimed at educating the general motorist to cultivate tyre safety habits and prioritize vehicle tyre maintenance to ensure a safe trip mad rush back to hometown or “balik kampung”.
The purpose of this Tyre safety check campaign is to highlight & remind the general motorist the importance of proper tyre maintenance in ensuring road safety for themselves and other road users during the festive season of Hari Raya. “We believe that having taken this step of organizing the tyre safety check campaign is doing our part in creating awareness in road safety and making a difference.” Said by Cameron Wilson, Managing Director of CTM.
Wilson added “It is vital that road users continue to be educated that correct tyre inflation pressure and sufficient tread depth are essential to ensure safe motoring. Without these measures, emergency stopping distances can be much longer which means more accidents at higher impact speeds. So clearly, correct tyre inflation, sufficient tread depth as well as choosing quality tyres can make the difference between life and death.”
The Tyre safety check campaign, a corporate social responsibility initiative by CTM, kicked off at Tesco Extra Alma, Bukit Mertajam, last weekend. CTM has planned another 3 tyre safety checks at the following locations: Tesco Extra Mutiara Damansara from 16 – 19 June, Tesco Extra Tebrau from 23 – 26 June and Tesco Extra Bandar Bukit Puchong from 30 June – 3 July. At these points, booklets featuring tyre maintenance tips and Continental premiums will be distributed to visitors.
In addition, being an official sponsor of UEFA Euro 2016, CTM has also organized its UEFA Euro 2016 roadshow at the above locations where participants can grab limited edition Euro 2016 merchandise when they participate in the super shot game at the roadtours.