|Next week, Mazda observes the 10th anniversary of its all-time best-selling variant: the Mazda3. Since the arrival of the first generation Mazda3 in June 2003, the popular compact has sold more than 2.2 million units and garnered well over 136 automotive awards around the globe.|
With its fresh combination of design, performance and quality, the first generation Mazda3 (2003 – 08) would revolutionize the C segment around the world. Next came the 2nd generation Mazda3 in 2009 which was designed under the Sustainable Zoom-Zoom umbrella by folks at Mazda in Leverkusen, Deutschland. The second-generation Mazda3 epitomizes the brand’s car building strategy of producing ligther, more fuel efficienct and safer vehicles, without compromising on driving fun and reliability. Hence, the 2nd-generation Mazda3 is gifted a dynamic, sporty design and sentiments that are exhilarating, performance-oriented and portray exemplary driving dynamics.
In 2010, the 2nd-Gen Mazda3 took up eco-friendly features and safety technologies such as; the i-stop, an idle-stop system that still delivers the world’s fastest restarts up till today; RVM (Rear Vehicle Monitoring), a system that monitors the vehicle’s surroundings; and the Adaptive Front-lighting system. These systems received Euro NCAP acknowledgements like the Euro NCAP Advanced Award and of course, the 5-star Euro NCAP. The RVM is a regular fixture in the current Mazda6 and future variants.
Popularity-wise, the generation two variant picked up where the original Mazda3 left off, with some 1.4 million units sold globally to date. It was even the top-selling passenger car overall in Australia in 2011 and 2012. And all along, the Mazda3 maintained the rock-solid dependability synonymous with the brand: It was, for example, the best variant overall in J.D. Power’s 2011 German customer satisfaction survey after being the number one compact in 2010. Between mid-2011 and early 2012, the Mazda3 FL (facelifted) hit the market and remained a firm favorite in several countries.
On the domestic scene, distributors Bermaz Motor started the CKD (Completely Knock-Down) program for the Mazda3 in September last year. Since then, the locally-assembled Mazda3 had contributed approximately 50 percent of the company’s 7,500 vehicles sold as at the end of 2012.
Edited: Mazda Europe