It was a trip like no other for Tay Kian Son who realized his dream of visiting the epicenter of German automotive technology, the Mercedes-Benz Museum and AMG Factory in Stuttgart, Germany.

Tay was one of the participants hosted by Mercedes-Benz dealership Cycle & Carriage Bintang during a recent trip to Germany as part of Cycle & Carriage’s latest offering to new customers who were provided the option of taking up a sales package or the Cycle & Carriage Mercedes-Benz Grand Tour.

“Our customers are at the center of everything that we do at Cycle & Carriage. It is the driving factor behind our goal to drive first class experiences for our customers at any and every opportunity we get. The Cycle & Carriage Mercedes-Benz Grand Tour is a good example of the opportunity we created to form a stronger bond with our customers through a common platform; our mutual love and admiration for the Mercedes-Benz brand,” said Cycle & Carriage CEO, Wilfrid Foo.

Determined to immerse customers in the progression and innovation of the Mercedes-Benz brand, Cycle & Carriage organized an extensive agenda beginning with a visit to one of the world’s largest motor shows, the Frankfurt Motor Show. Next, the group made their way to Stuttgart for a highly anticipated tour of the Mercedes-Benz Museum and AMG Factory. The Mercedes-Benz Museum is the only museum in the world that documents the history of the automotive industry in a single continuous timeline of 125 years from the 1800s to the present day.

In addition to presenting the fascinating history of the Mercedes-Benz brand, the exhibits also illuminated insights into the future of the German marque. Occupying nine levels and covering a floor space of 16,500 square metres, the museum showcased 160 vehicles and over 1,500 exhibits.

Participants of the Cycle & Carriage Mercedes-Benz Grand Tour were particularly intrigued by the Fascination of Technology display which gave an exclusive glimpse into day-to-day work at Mercedes-Benz and also presented topics concerning the future of automobiles.

The visit to the Mercedes-Benz AMG factory followed next. Participants witnessed how AMG, the high performance division of Mercedes-Benz, crafts each engine to perfection. The participants were also treated to an exhilarating insight of HWA AG, the motorsport division of Daimler AG, responsible for developing and constructing race cars.

“Most can only dream of an opportunity like this; to see and understand the craft that goes into each Mercedes-Benz car. We had an opportunity of a lifetime touring the HWA race division, and we even caught a glimpse of the GT3 and GT4 coupe cars. We were very privileged to have a representative from AMG give us a thorough explanation of the Mercedes-AMG Project One, which is an engineering feat. It was a good initiative from Cycle & Carriage to organize this tour and I think they did very well. At the end of the day, it’s not just about selling a car, it’s more about developing a relationship between the customer and the dealership,” explained Tay.

“It was a fantastic trip. It couldn’t have been better! The program including the Frankfurt Motor Show and the AMG factory was very well planned and balanced with some sightseeing arrangements, which was good,” said another satisfied customer, Zulfitri bin Abd Aziz.

Balancing the tour with the picturesque sights of Germany, Cycle & Carriage also included a visit to the Neuschwanstein Castle, a UNESCO Heritage site that houses a 19th century Romanesque Revival palace on a rugged hill above the village of Hohenschwangau in southwest Bavaria, Germany. The tour participants finally concluded their week-long adventure with a traditional Swabian dinner with Mercedes-Benz Malaysia’s Vice-President of Sales and Marketing Mark Raine.