Driving skills and ethics have been lacking among Malaysians and companies are reaching out to Malaysians to build a safer roads in Malaysia. The latest company to join the bandwagon is Ford Malaysia, by providing a global Driving Skills for Life (DSFL) programme for their corporate partners.

30 licensed drivers from the corporate partners from telecommunications and utilities companies have been chosen to a half-day workshop at the Malaysia Agro Exposition Park Serdang (MAEPS). This is to build awareness about basic road safety among Malaysians as Malaysia is one of the highest vehicle ownership rate in this region, which also translates to the high traffic accident rates recorded daily in Malaysia.

There are 4 main areas that the workshop focuses on:

  1. Distractions – making smart decisions behind the wheel to limit distractions and stay focused on the road.
  2. Hazard recognition – how to scan for trouble approaching intersections and safety zones
  3. Speed and space management – learning how to adjust speed to maintain space around, ahead and behind a vehicle while avoiding being rear-ended.
  4. Vehicle handling – understanding the vehicle’s capability and learning to better control the vehicle by leveraging its safety features such as Autonomous Emergency Braking (AEB), Forward Collision Warning, and Lane Departure Warning.

The workshop is free of charge and conducted through different classroom and practical training sessions. This workshop is designed around drivers that drive a Ford Ranger as a daily vehicle, this is to help them better relate their driving experience to the workshop. There is also a course that require drivers to wear a specially designed goggles to simulate driving under the influence of alcohol or medication. The goggles will impaired the driver’s movement, coordination, and alertness while they are behind the wheels.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme funded by the Ford Motor Company Fund – the philanthropic arm of the Ford Motor Company. Globally, Ford DSFL has been launched in 35 countries and is now in its 16th successful year of training licensed drivers of all ages. To date, the program has trained more than 1,000 indiv