After a long wait, the DS 7 Crossback has finally been unveiled with a price tag. The DS 7 is design to compete in the premium Crossover/SUV segment. Let’s take a closer look.

On the outside, the DS 7 carries a very masculine yet elegant look over the whole car. One of the most attractive part of the DS 7 is the unique DS Active LED Vision system that will flip around when you start the vehicle. The headlight was design to look like a well-crafted jewel in a display case. Another distinctive design feature on the DS 7 is the front grille, where a diamond-effect gloss black grille take center stage. The tail lights of the DS 7 have a 3D effect that makes the tail lights distinctive and look different from the rest.

The DS 7 interior also continues the muscular yet elegant look, but it also add on some sportiness to it. When you step inside the cabin of the DS 7, you’re greeted by an 8-inch screen that take center stage of the dashboard. It comes equipped with Android Auto, Apple CarPlay and Mirrorlink. There is also another 12.3 inch screen that acts as the instrument cluster that allow you to customize the design to your liking.

The overall trims in the DS 7 is lined with ‘Basalt Black’ grained Alcantara interior and stitched with Carmine/Gold stitching. Leather can be find all over the vehicle like steering wheel, grab handle, and the central part of the steering wheel (airbag cover). There is also a very elegant analogue clock that is in partnership with B.R.M Chronographs. To bring entertainment to the cabin, DS 7 comes equipped with a 14 speaker top of the range FOCAL Electra HiFi audio system.

The DS 7 Crossback is fitted with PSA tried and tested 1.6L engine that produces 165bhp at 6,000rpm and 240Nm of torque from 1,400rpm onwards. The power is transmitted to the wheels through a 6 speed conventional automatic transmission. The DS 7 comes standard with 235/50 R19 Onyx Black alloy rims.

The DS 7 Crossback is rated 5-star EuroNCAP crash rating. Other standard safety equipment includes Anti-lock Braking System (ABS), Electronic Stability Program (ESP), Emergency Brake Assist (EBA), Electronic Brakeforce Distribution (EBD), Anti-skid Regulation (ASR), Dynamic Stability Control (DSC), Driver Attention Warning, six airbags, ISOFIX anchor points and passenger detection system, and DS Active LED Vision.

DS Automobile provided new DS 7 owners an exclusive DS Only You Program which includes:

  • DS At Your Service – A multi-channel gateway to respond to customer questions and offer seamless interactive service.
  • DS Assistance – 24/7 roadside assistance for accidents, tyre puncture, loss of car keys, and other similar incidents.
  • DS Valet – Local collection/delivery of customer’s DS for maintenance requirements.
  • Club DS Privilege – Exclusive access to the SkyLounge by Naza located at the Subang SkyPark Terminal.
  • MyDS App – An app to allow customers to connect with the DS vehicles to track all the necessary journey information.

The DS 7 Crossback SUV is priced at RM199,888 on-the-road without insurance. A 5-Year Peace Of Mind warranty or up to 120,000 km and 24-hour roadside assistance come standard.