At the Shanghai Motor Show, DS Automobiles exhibits the new DS7 Crossback SUV, for the first time in Asia. The first model of the second generation of DS cars will go on sale in Asia in the next quarter, after its recent launch in Europe. With its sights resolutely set on the technologies of the future, the DS brand is also presenting E-Tense, DS’s take on the plug-in hybrid, as well as DSV-02, its all-electric single-seater, which races in the Formula E Championship. Also not to be missed is DS Virtual Vision, the virtual reality experience that allows visitors to configure DS 7 CB.

With DS 7 Crossback (CB), the Brand is strengthening its SUV range in China, a market where it already offers DS 6. The DS7 CB limited edition is a refined model, envisioned by DS’s expert craftsmanship.

The SUV is notable for its entirely Red Purple Nappa leather interior, including the dashboard, which contrasts with its Galena Grey exterior. For the Shanghai show, the DS7 CB in Byzantin Gold paint is on display; it features vertical DS Wings front-end, newly-designed diamond-shaped radiator grille, with the DS emblem at its center, two prominent central midribs of the aluminium bonnet, and sharp angles on the front and rear wings.

Its hatchback, which is all curves, and its rear lights, which also contribute to the power and originality of DS 7 Crossback’s lighting signature. Using 3D Full LED technology, the lights incorporate a three-dimensional motif that looks like scales, and which is directly inspired by the avant-garde style of the brand’s latest concept car, DS E-Tense.

Faceted like pieces of jewellery, the LED modules (DS ACTIVE LED Vision) of the front lights come on as soon as DS 7 Crossback is opened, and the purple beams then pivot 180°. The effect is utterly original and the technological innovation involved is hypnotic and spellbinding. During the day, the front headlights made up of pearl-shaped uprights, along with scrolling indicators, underscore the Brand’s highly recognizable lighting signature.

Inside, the DS7 CB’s contemporary and elegant interior is also loaded with technology, with its two 12-inch screens, also a unique feature in this market segment. The first, a high definition screen, within easy reach, allows for easy navigation and operation of the multimedia interface. The second, devoted to the driver’s instrument display is entirely configurable and personalizable. For DS 7 CB’s sound system, DS has brought in Focal, the French leader in professional acoustics and hi-fi. DS has chosen Focal’s exclusive Electro technology, comprising fourteen loudspeakers, judiciously located around the passenger compartment so that all the passengers, back and front, can enjoy complete surround sound. Meantime the SUV is fitted with DS Clean Air, a device offering optimal air quality on board, whatever the outside atmospheric conditions.

Driver aids and assistive systems reserved for the DS7 Crossback include DS PILOT, DS CONNECTED PILOT, DS PARK PILOT, DS SAFETY suite, DS ACTIVE LED VISION headlights with DS NIGHT VISION, DS DRIVER ATTENTION Monitor, DS LOUNGE and DS Active Scan Suspension. The DS Active Scan Suspension is a system of adaptive dampers capable of anticipating imperfections in the road surface by means of constant control of the shock absorbers by use of a camera. This 21st century DS suspension is an effective addition to the latest-generation EMP2 platform, enhanced with multi-arm rear suspension and coupled with bodywork assembled by means of an innovative hard welding technology in order to produce heightened rigidity and exemplary dynamic handling.

These advanced technologies means that DS 7 CROSSBACK combines a powerful package of innovations with two petrol engine options, producing 180 and 215 horsepower respectively. Coupled with the new, latest-generation eight-speed automatic gearbox (EAT8). Additionally, there is the launch in 2019 of E-Tense, plug-in hybrid by DS: 300 horsepower (HP), 4-wheel drive, and almost 60 km in zero emission mode.

The DS7 Crossback will come in five versions (Inspirations) to match individual tastes and desires and to reflect each individual’s temperament: Bastille, Passy, Performance Line, Rivoli and Opera.