In its second edition at the Paris Motor Show, DS Automobiles (a division of Citroen) is presenting a journey like no other through the brand’s universe. Boasting innovations at every turn, the DS showcase invites visitors to throw themselves into a truly immersive experience, a voyage steeped in heritage, savoir-faire, advanced technology and a firm focus on the future.
Going forward the brand will be presenting a whole host of innovations, including the DS E-TENSE, a fully immersive 360° show to mark the world premieres of ONLY YOU (a range of experiences for DS customers), a DS 5 Commande Spéciale (one of our bespoke #ds solutions), DSV-02 (the 100% electric single-seater for the third season of the Formula E Championship), and the DS Performance Line.
DS customers are invited to try the experience for the first time by booking their DS Parking Valet via the MyDS mobile app. Their personal valet will then be booked in to park their #ds on arrival at the site, and have it ready and waiting when it’s time to go home.
“At this year’s Paris Motor Show, we are looking to offer our visitors a unique journey as part of the world #premiere of ONLY YOU – an exclusive collection of DS services, which we will be rolling out worldwide. We will also be showcasing the DS 5 Commande Spéciale, the first of our Commandes Spéciales offer, which is the frute of a cocreation project between DS Style Director Thierry Métroz, our DS master craftsmen, and customer. Other unexpected instants are waiting for visitors,” said Yves Bonnefont, CEO of DS Automobiles.
DS is inviting visitors right into the heart of the brand in a space spanning 1120 m2. With its truly innovative design modelled on a car showroom, the DS stand welcomes the public on a journey through the brand’s universe, following an initiatory pathway marked by exceptional cars and unexpected instants. This journey includes various steps including the brand’s heritage, savoir-faire, advanced technology, DS Only You and the Lounge.
Edited: DS Automotive