Ducati Malaysia (Next Bike) is committed to bringing in a comprehensive product line-up to the local market, positioning itself as more than just a motorcycle company, providing customers with merchandising items and services related to the Ducati brand.
The company recently introduced a new bike at the annual MotoGP bash, the Ducati 1299 Superleggera, a standard street bike with carbon fiber frame, swinging arm, subframe and wheels. In addition, the fairing, made of carbon fibre, is just the tip of the iceberg of a unique project that only a brand like Ducati with racing in its DNA could accomplish.
In fact, under the fairing hides the most powerful version of the Superquadro. With its 215 horsepower, the Desmodromic EURO 4 engine on the 1299 Superleggera is the most powerful twin-cylinder ever produced, representing the best of Ducati technology. The 1299 Superleggera is also the first Ducati Superbike to be equipped with Ducati Power Launch (DPL), as well as the Engine Brake Control (EBC) already present on previous versions, reaching the incredible dry weight of 156 kg.
“For almost 17 years, we have been very proud to provide Malaysians a chance to not only own Ducati motorcycles but also the lifestyle that comes along with the premium brand. We’ve organized hundreds of rides and countless activities to elevate and grow the Ducati brand locally, and that includes expanding our dealer network exponentially. We look forward to great plans from 2018 onwards”, said Naza World Group of Companies, Group Executive Chairman, SM Faisal. “Ducati Malaysia is currently helmed by En. Fazli Hisham Shukor who has a long relationship with the 2 wheel business. I am confident of our success in 2018 and beyond.”
Ducati’s Regional Director of Asia Marco Biondi added, “We are proud to continue our partnership with Naza World Group of Companies through its subsidiary, Next Bike Sdn Bhd, for many years to come. The partnership has been quite fruitful over the span of about 17 years together, and we’re expecting a great 2018 with the new model year products.”
“During the Ducati 2018 World Premiere planned on this coming Sunday, 5 November , which will be streamed live globally, no less than five models of the Ducati Model Range 2018 will be presented, one of which will include the most anticipated new Ducati Panigale V4. Thanks to these novelties we’ve forecasted a big growth in 2018 and we will further elevate our commitment with Next Bike towards the Ducati brand,” he added.
Focus will also be on expanding the dealer network as per the strategy and guide the dealer operation to ensure the business profitability, while enhancing the customer premium experience with the introduction of series of Ducati facilities and planned activities.
Ducati Malaysia plans to lower the cost of ownership, while maintaining the premium and exclusivity of the brand, including the after sales and service levels.