After an encouraging Autoshow last year, the (MAI) Malaysian Automotive Institute is organizing the second edition of the Malaysia Autoshow at the Malaysia Agro Exposition Park (MAEPS) in Serdang, situated in the vicinity of the capittal city, from 9 – 12 November.
MAEPS is chosen as a venue, from the previous MINES Convention center, due to the fact that it offers the largest exhibition space in the country. In addition, the venue is connected by four major highways which serve the whole of the Klang Valley.
In line with the theme “Energy Efficient Vehicles to the Future”, this year’s Autoshow highlights the latest line-up of energy efficient vehicles, with a showcase of automated driving. “The new venue and new EEV theme give the industry more opportunity to brand and market their products and services while providing visitors with more immersive experiences during the four day event,” Madani Sahari, chief executive officer of Malaysia Automotive Institute (MAI) and organizing chairman, expressed. “We want to utilize both the indoor convention halls for new car launches, display of new cars as well as lifestyle and accessory booths, and the abundance of outdoor space for visitors to enjoy test drives and other family-oriented activities in a scenic location.”
The Malaysia Autoshow, organized by MAI, is the country’s largest annual autoshow, following the collapse of the KLIMS (Kuala Lumpur International Motor Show). The 2017 edition is scheduled for 9 – 12 November.
Participating car companies will line up special deals and packages exclusively at the autoshow. “This year’s Malaysia Autoshow will have two new innovations to appeal to car buyers as well as car companies. Firstly, the winners of the Malaysia Car of the Year (COTY) 2017 will be announced on the evening of the first day of the autoshow (9 Nov) so that car buyers can be better guided in their buying decision. It also means better sales for car companies that win in the respective Malaysia COTY categories. Secondly, all car models currently available in the Malaysian market (OEMs) will now be eligible for judging in the Malaysia COTY awards. This will help car buyers in making more pragmatic purchase decision based on car models that are available in the market and not restricted to new car models launched in the immediate 12 months prior to the event,” the MAI Chief added.
As part of MAI’s career enhancement strategy, higher education institutions and colleges will be invited to participate in the autoshow, together with an employment drive for job seekers with participating companies from the vendor community.
Safety, security and environment awareness programs will be ongoing during the four-day event including Asean NCAP, MAI Safe Car, MAI Car Care Week as well as automotive conferences and forums. More than 150 exhibitors from renowned vehicle brands, aftermarket and accessory products will display their extensive product range during the event. Other autoshow attractions lined up include Malaysia COTY 2017 People’s Choice, 4×4 offroad obstacle track, Food Trucks, lucky draws
with attractive prizes and a property exhibition.
The Malaysia Autoshow 2017 launch also featured a prize presentation to the winners of three contests held in conjunction with the Malaysia Autoshow 2016. Dr. Atiqah Farah Zakaria, winner of the “Buy a Car, Win a Kia” contest sponsored by Naza Kia Malaysia, drove home a Kia Rio 1.4X sedan worth RM74,000. Alongside Zakaria, Wong Chan Fui, Haswan Rizal Ismail and Gan Seng Haw are the three other winners of the “Malaysia Autoshow 2016 Visitor’s Contest”; each received a Treeletrik e-Bike worth RM4,500 from sponsor Tree Letrik. In the People’s Choice “Malaysia Car of the Year” 2016 contest, the top three winners were Wong Kah Peng, Joseph Ling Teck Hock and Mohd Zulkflee Ismail. They each received a cash prize of RM1,500, RM1,000 and RM500 respectively.
For more details on the Malaysia Autoshow 2017, visit autoshow.com.my