EFKON Asia Sdn Bhd, the Austrian technology provider of the Infra-Red Toll Collection System on Malaysian highways, has launched its own branded E-TAG to ensure easy availability of compatible devices to motorists who wish to enjoy the convenience of SmartTAG lanes.

EFKON’s E-TAG will be available at offline channels such as accessories shops to complement the online sales of MaxTAG by Sigma Technology Sdn Bhd at www.lazada.com.my and www.11street.my .

Consumer response to the MaxTAG has been encouraging, with more than 1,500 units sold in just four days after its availability online.

EFKON Asia director Helmuth Blasch said that the latest generation of SmartTAG-compatible devices offer superior functionality, portability, reliability and cost-efficiency.

Blasch also pointed out that both the E-TAG and MaxTAG are convenient buy-and-use devices that are portable and easily transferred for use in another vehicle without the need for specialised installation.

At the launch and media briefing, Blasch also shared case studies from Germany and Netherlands on successful multi-lane traffic free-flow systems using the company’s Infra-Red DSRC (Dedicated Short-Range Communication) System.

“In Germany, the Nationwide Truck Tolling System that EFKON installed on all highways in a Multi-Lane Free Flow (MLFF) configuration has proven to be highly effective, catering to more than two million trucks travelling at up to 100 km/h.  In the Netherlands’ Westerschelde Tunnel, an initial plan to replace the Infra-Red System with RFID was scrapped after it was proven difficult to accurately direct microwaves at specific stickers, especially with the presence of large reflective metal surfaces such as tankers and containers nearby,” he said.

Moving forward, EFKON plans to make its built-in Infra-Red devices, now found on certain locally-assembled car models in the market, available as another convenient option for consumers.

For more information, kindly visit www.efkon.com or send your requests to e-tag@efkon.com.