Proton Search contest_2 In efforts to woo new generation of buyers, National carmakers Proton has conducted the ‘Proton Search’ to hunt for loyal owners across the country. Here’s Proton’s take on gist of the Search contest: Most people have a bond with their car. Some name them, some speaks to them, and some even are fixated over them. But with every car there is that memory or touching story.

The Proton Search is a 13-week contest, scheduled from 8 March until 8 May. The contest calls out for customers with the longest owned and running Proton car in the country, to share their love affairs with their cars. The winning criteria would be a Proton car that is in an immaculate condition with highest mileage.

The contest is open to all Malaysians with a valid identification card and driving license. The Proton car must have a valid road tax and insurance renewed annually since ownership. The Proton car ownership is non-commercial, which means it is not a Taxi and must either be from a single owner, and/or has been used and kept within the family since it was purchased. The Proton car must be roadworthy, well maintained and looks in its original state.

The contest is part of the recently launched ‘The new Proton’ campaign to provide better value and experience to owners by developing activities and engagement sessions for the existing customers.

“Since our inception, we have sold over 4 million Proton cars, and this search is our way of rewarding Proton loyal customers and bringing them closer to us. We must take care of these customers, who have chosen to purchase our cars and are proud of driving us,” said Abdul Harith Abdullah, CEO of Proton. “Eleven winners will be selected from this search, with the Grand Prize being the soon to be launched Proton Saga. The ten consolation winners will be awarded with a refurbishment of their current car worth RM5,000 and RM1,000 cash. Finally, all winners will also be taken through an experience at the Proton plant.”

Proton Search contest

To participate, entrants are to submit the entry form, a short written story of the car which includes a memorable photo of the car or a creative submission of a 60-second video. The form (photocopy allowed) can be obtained from selected Proton dealerships or downloaded via the National car makers site, www.proton.com.