Top Mercedes-Benz dealership Cycle & Carriage today introduces the first Mercedes-Benz retail brand presence in the country. A ceremony was held at the Cycle & Carriage Bintang, Mutiara Damansara showroom to commemorate this fresh perspective of Mercedes-Benz.
Adding to the already impeccable Mercedes-Benz service standards, not just at Cycle & Bintang but across Mercedes-Benz dealerships, the new brand perspective offers new customers a more intimate experience into the wonderful world of the Three-point Star. The new Brand Presence includes Personal Assistance at Welcome Area, New Corporate Identity, Integrated Digital Media, New Architectural Concept and a more unforgettable Delivery process.
Personal assistance at the welcome area
The new Mercedes-Benz brand presence begins the moment sales and after sales customers step in to the Autohaus. The Star Assistant is the first contact for the customer in the showroom, who acts as the “first face” of the brand ensuring a very welcoming atmosphere at reception.
If the customer has an appointment, the responsible consultant is notified of their arrival. For customers without any prior contact with a Salesperson and with no established purchase intention, the Star Assistant requests a Product Expert from the available pool and accompanies the visitor to the waiting area. At the waiting area, various seating of semi-public or private area can be selected flexibly for individual consultations in accordance with the preference of the customer.
Moving towards a point of experience
All retail elements were considered and modernized with the new appearance, from the welcome area, sales and service to delivery.
Supported by media, a brand space is created where customers and interested parties experience the brand virtually and in reality. Leisure facilities for families such as hospitality café are available at the Autohaus whilst waiting for their car to be serviced.
The newly-launched concept will also utilize the entire showroom area exclusively for customer service orientation without permanent workstations in the showroom.
The new brand presence reflects the design idiom of modern luxury and also makes this more intensely experienceable in retail. Setting up a drive-in service reception also illustrates the consistent alignment towards customer requirements and enables optimal customer care in combination with the integrated customer contact surfaces for sales and after sales.
Integration of digital media
The architectural design and the way media are used are designed keeping in mind fundamental procedural considerations. It allows the architecture, media and processes to be regarded as components of an integrated element to optimise customer experience and stage vehicle display. They work together to enable a dealership experience characterised by a high-quality visitor environment, lightings to set the ambience in the showroom, smooth processes and a contemporary consultancy concept.
Short and long-term communication as well as the staging of products is carried out exclusively in digital form by means of media surfaces and mobile tools. Integration of Digital Media makes for a more intense product experience by enabling the flexible creation of an atmospheric setting.
New architectural concept
The new architectural concept of the showroom contrasts with a silver-white yet functional roof to provide weather protection for customers. Spatial boundaries within the building are kept to a minimum to deliberately create an open-space feeling. In addition, a largely transparent building façade creates a flowing transition between the interior and exterior areas.
Car delivery completes the entire purchase journey
The handover of a new vehicle is an experience on its own, to welcome each customer to the world of Mercedes-Benz. Media displays and acoustic sound system enable personalized settings as the vehicle is introduced.
If you’re looking for a brand new Mercedes-Benz, visit the New Mercedes-Benz Cycle & Carriage Bintang, Mutiara Damansara at 16, Jalan PJU 7/5 Mutiara Damansara, 47800 Petaling Jaya, Selangor or call 03-7711 6000 for an appointment.