The Tour comprised of 40-minute safety briefings, along with a series of exhibits and interactive displays. Participants were encouraged to make their own personal safe driving pledges at the two-day road tour. Ford Asia Pac. even prepared specially designed suits for participants to try out on the Ford Mondeo. The suits comprise of the Empathy Belly suit, which helps to simulate the restricted movement that can be experienced during pregnancy, and Third Age suit, with weights, braces, glasses and ear muffs that simulate the effects age can have on the senses.
In addition, participants were offered to sign up for Ford’s free, half-day Driving Skills For Life (DSFL) workshops; held all-year round. The DSFL training includes both classroom and hands-on driving sessions, and is aimed at educating drivers on practical skills for driving safely.
David Westerman, Managing Director of Ford Malaysia and Asia Pacific Emerging Markets, commented, “Road safety is a very serious issue, and by bringing the tour to Malaysia, we are hoping to engage Malaysians in a conversation about safer driving, creating greater awareness around vehicle safety and educating them to make better choices for themselves and their loved ones. Road safety relies on good driving habits as well as safer vehicles, and Ford is committed to addressing both.”
The Future of Safety with Ford, which ended Friday, also provided hands-on demonstrations of the Ford SYNC 2 connectivity system, inflatable seatbelts and drivers’ assistance systems like; the Adaptive Cruise Control, Active City Stop and MyKey, an industry-first program-able key. Highlighting the future of safety, Ford showcased vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication at the inaugural Future of Safety with Ford roadtour.