Ford and HARMAN have joined forces to offer the B&O Play, a unique in-vehicle audio experience, on global vehicle line-up from 2017. The B&O Play integration with Ford vehicles takes advantage of proprietary HARMAN technologies and tuning to deliver a richer, more engaging listening experience

The Ford and HARMAN partnership is derived from a recent Ipsos 2016 Automotive Audio Branding study which shows roughly one-third of new car buyers consider the audio brand in their next vehicle has a significant impact on purchase decisions.

B&O Play products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car.

B&O Play’s unique approach creates a customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like, and regardless of where someone sits.

“Ford and B&O Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionise the driving experience for consumers,” said Michael Mauser, executive vice president and president of HARMAN’s Lifestyle Audio Division. “With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O Play audio to drivers and passengers worldwide.”

To illustrate the power of sound, Ford and B&O Play also unveiled an installation called Sound Journeys, an on-site experience that triggers the five senses.

Using B&O Play products, the installation brings to life three different environmental habitats; a forest, a canyon and an ocean, featuring amplified sound. The experience even “visualizes” sound waves, demonstrating how sound can transform everyday spaces, creating richer, more visceral experiences for people.

Ford and Harman bo-play-2