Fords on-demand GoDrive car-sharing pilot is now trialling on-street parking At the MWC (Mobile World Congress), Ford’s CEO stated that the Blue Oval marque would transit from an automotive company to an auto and a mobility company through Ford Smart Mobility. Ford’s Smart Mobility includes the new SYNC 3 communications and entertainment system and a range of innovative driver assistance technologies.

The SYNC 3, entertainment system and driver assistance technologies will be offered in the new Ford Kuga. The new Kuga will offer technologies and updates to make driving simpler, safer, more enjoyable and more affordable. Additionally, the Kuga takes up an ergonomic and comfortable interior and a new 120PS 1.5-liter TDCi diesel engine.

The new Kuga also features Ford’s Perpendicular Parking technology that helps drivers park hands‑free in spaces alongside other cars; an enhanced version of the Active City Stop collision avoidance system; and Ford’s Adaptive Front Lighting System for optimized visibility in low light. Further sophisticated technologies include Hands-Free Liftgate and Ford Intelligent All Wheel Drive.

Ford’s Autonomous vehicles

Ford is developing fully autonomous vehicles for the future, with driver assist technology that transfer more driving tasks to the vehicle to enhance comfort and safety. These will include Traffic Jam Assist and Fully Active Park Assist, expected to roll out in the next three years.

Ford is taking two distinct pathways toward vehicle automation. First, the company has a dedicated team developing driver assist technology that is focused on delivering increasing levels of automation.

Traffic Jam Assist helps the driver with steering, braking and acceleration in heavily congested traffic situations on motorways. Easily activated by pushing a button, the system helps keep the vehicle centered in the lane and brakes and accelerates to keep pace with the vehicle in front. Furthermore, Fully Active Park Assist will help drivers by steering and controlling the transmission, throttle and brake to seamlessly pull into a parking spot at the touch of a button.

Further semi-autonomous technologies already introduced by Ford include Pre-Collision Assist with Pedestrian Detection, a camera- and radar-based system that detects vehicles and people in the road ahead; and Intelligent Speed Limiter, which could help prevent drivers from exceeding speed limits, and potentially from incurring costly speeding penalties.

As for the future, Ford also has a dedicated fully autonomous vehicle program in Aachen, Germany, and in Palo Alto, California, and Dearborn, Michigan, in the U.S., with more than a decade of experience.

Ford is seeking to deliver autonomous capability that does not require driver input as defined by the SAE International as Level 4 of automation. At this level of capability, autonomous vehicles will likely be offered first in climates that support optimal sensor performance and in areas that have been mapped in high resolution 3D.

Already, Ford is the first automaker to test fully autonomous vehicles in winter weather, including snow, and recently announced plans to triple the company’s autonomous vehicle development fleet making it the largest of all automakers.

Ford SYNC 3 allows drivers to control functions and smartphones through voice commandsFord SYNC 3FordPass advanced parking

Edited: Ford