The segment-defining Ranger pickup truck achieved a strong first quarter in Malaysia with retail sales increasing over nine percent from the previous year to 1,451 vehicles.
The strong quarterly performance helped Ranger increase its share of the pickup segment to 15.3 percent, a gain of 1.3 percentage points from the first quarter of last year.
“The ‘Built Ford Tough’ Ranger is continuing to attract a wide range of loyal customers across the country,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company.
Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market as strong demand has continued across the entire model line.
“Ranger’s bold design and its unmatched versatility, safety and capability is really helping drive its popularity in Malaysia,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.
The Ranger is available in Malaysia in ten variants – including the Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – allowing it to complement a wide-range of customer’s work and lifestyles.
“We are confident that the Ranger will continue to drive our momentum in Malaysia. We also plan to introduce more global Ford vehicles, as well as continue to enhance our customer and ownership experience, including the ongoing expansion of our dealer network,” added Muzri.
To support Ford fast-growing customer base in Malaysia, Ford and SDAC continue to expand the nationwide dealership network both in Peninsular Malaysia and East Malaysia. Recently, Ford and SDAC announced the opening of a new Ford dealer facility in East Malaysia, Sime Darby Auto Connexion (Kuching).
Ford Ranger Wildtrak
More recently, Ford Malaysia (SDAC) announced the Ranger Wildtrak 2.2l, at an even more attractive price. The Ford Ranger Wildtrak 2.2l comes in three colors including Cool White, Pride Orange and Shadow Black.
To balance power and fuel efficiency, the Ford Ranger Wildtrak 2.2l is powered by a turbocharged 2.2-liter Duratorq four-cylinder TDCi diesel engine putting out maximum power of 160PS at 3,000 rpm and peak torque of 385 Nm at 1,600 to 2,600 rpm. Paired with a six-speed automatic transmission, the improved engine has been carefully calibrated to deliver significant savings to drivers over the life of the vehicle, while also providing the power Ranger customers demand.