Ford Ranger picks up first ever ASEAN Car-of-the-Year Award

2015 Ford Ranger_3 The Ford Ranger recently picked up the first ever ASEAN Car-of-the-Year Award in the Pick-up and Truck category. The ACOTY (ASEAN Car of the Year) award recognizes Ford Ranger’s ‘Built Ford Tough’ credentials and solidifies its position as the benchmark in the pick up/truck segment.

The Ford Ranger builds on the Blue Oval’s proud truck heritage and global expertise in the segment. Ford’s global best-selling pick up has been designed to take on extreme environments, as well as hold a water wading capability from 800m, a class leading feature, and an exceptional payload capacity.

The inaugural 2015 ACOTY judging panel comprised motoring journalists from the South Asian region as well as industry experts including insurers and third-party warranty service providers. For a vehicle to be eligible for the country level awards, the judging panel of each country nominated vehicles that were officially available for sale in their respective countries. Upon tabulation from the ACOTY committee, the three most nominated cars in each category formed the finalists for each country’s twenty two categories.

To provide a holistic evaluation of each vehicle, an industry-first scoring mechanism that combines the scores from the judging panel, industry experts, as well as customers to cover the full scope of vehicle ownership, was employed. This was created to reflect a vehicle’s strengths and weaknesses in terms of reliability rating, depreciation ratio, as well as ownership experience. In the concluding verdict, the Ford Ranger was rated highest in the pick up/truck category, making it ‘Pick-up Truck of the Year’ in Malaysia and Thailand.

The ASEAN Car-of-the-Year award marks the third recognition for the Ford Ranger this year; the other two were the NST-Maybank Car-of-the-Year and a five-star safety rating by the ASEAN New Car Assessment program (ASEAN NCAP). The five-star ASEAN NCAP rating reinforces the Ranger as the safest pick up in the country with features like; six airbags (three times more than any other pickup), Electronic Stability Control (ESC) and ISOFIX.

2015 Ford Ranger_22015 Ford Ranger2015 Ford Ranger front quarter

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