Shell Lubricants has officially announced the launch of the ‘Shell Helix Ferrari Adventure Challenge” which invites Malaysian motorists to compete for the grand prize of an all expense paid trip to Maranello, Italy, the home of Ferrari.

Shell Helix Ultra is a proud result of Shell’s long-standing partnership since the 1930’s with Ferrari in developing products that are used on both the race track and on the road. The Helix Ultra product range uses the same active cleansing technology in the Ferrari F1 engine’s highly-advanced blend of lubricant.

In light of this successful technical partnership, Shell Lubricants is rewarding four lucky Malaysians to a two-day all expenses paid trip on 18 – 19 November 2010 to Maranello, Italy.

The Shell Helix Ferrari Adventure Challenge Phase 1 begins from 5 May – 31 July 2010. The Phase 1 contest prizes are divided to 3 categories:

12 x 1st Prize : RM1,000 cash + a chance to participate in Phase 2
10 x 2nd Prize : RM1,000 cash
80 x Consolation Prize : RM200 cash

To be in the running to win, consumers are required to answer a simple question and submit the entry form with proof of purchase of any of the 4L packs – Shell Helix Ultra AB, Shell Helix Ultra, Shell Helix HX7 or Shell Helix HX7 Diesel. Participants with the correct answer on the contest forms will be shortlisted to win cash prizes and stand a chance to participate in the Shell Helix Ferrari Adventure Challenge Phase 2.

Selected winners will be awarded an additional RM1,000 for participating in Phase 2 and stand a chance to an ultimate challenge where the top 12 contestants compete for the four grand prizes of All Expenses Paid Trip to Ferrari’s headquarters.

The four Grand Prize winners will be privy to an exclusive meet-and-greet session with the Ferrari F1 drivers, get the chance to be driven by the drivers, experience the Helix Ultra-lubricated Ferrari road cars, and explore the Ferrari road car factory and Formula One workshops.

To catch a glimpse of the experience that awaits you, view our past year winners’ roaring adventure at the 2009 Shell Helix Inside-Ferrari event, at www.shell.com.my/ferrariadventure.